Brain Food: McDonald's to Push Kids' Books in Happy Meals

McDonald's just might become the country's largest children's book publisher for the month of November.The chain, which typically offers toys in its kids meals, will package four original children's books carrying a nutritional message Nov. 1 through Nov. 14 with its Happy Meals, the beginning of a massive children's book push expected to last for several years. The chain said it expects to distribute 20 million books in that two-week promotion window.The books, self-published by McDonald's, will be based on company characters -- but not the Hamburglar or Ronald McDonald. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-09 00:00:00 UTC ]
News tagged with: #happy meals #largest children #book publisher #original children

Other Publishing stories related to: 'Brain Food: McDonald's to Push Kids' Books in Happy Meals'


For Ukrainian Refugee Kids, Books Offer Hope

Thousands of Ukrainian refugee children are about to spend their first Christmas away from home; while it's not the outcome that anyone would have wanted, publishers' efforts continue to ensure that books in their own language will comfort them through a holiday season in exile. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #holiday season


10 Picture Book Biographies of Authors to Show Kids How to Use Their Words

These picture book biographies of authors, including John Ronald's Dragons: The Story of J.R.R. Tolkien, show children how they can use their words to describe their inner and outer worlds. Continue reading at Book Riot

[ Book Riot | 2022-11-15 11:31:00 UTC ]
More news stories like this | News stories tagged with: #outer worlds #picture book


Jeff Kinney Rocks Out with Release of 17th ‘Wimpy Kid’ Book, New Disney+ Movie

With the publication of Diper Överlöde—the 17th installment in Kinney’s Diary of Wimpy Kid series—the author has, uh, löded up the van and hit the road for a series of rock concert-style events. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-25 04:00:00 UTC ]
More news stories like this |


Dolly Parton’s program to give free books to kids has expanded to California.

More than 2 million children just became eligible for free books: California Governor Gavin Newsom has signed Senate Bill 1183 to establish Dolly Parton’s Imagination Library Program in the state and specify how it will operate. The program will use money from a dedicated fund “to provide... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-06 18:35:28 UTC ]
More news stories like this | News stories tagged with: #dolly parton #free books


Indies Expect a Happy Holiday Season—Big books of the Fall

Indie bookstores are looking forward to a strong season, with new releases from Michelle Obama and other heavy hitters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indie bookstores #michelle obama


A New York Library Bans Pride Displays and LGBTQ Kids’ Books, And Other Library Censorship Stories from Pride Month

Libraries from California to North Carolina to Utah to New York have seen their Pride displays challenged or removed this month. Continue reading at Book Riot

[ Book Riot | 2022-06-30 10:41:00 UTC ]
More news stories like this | News stories tagged with: #pride month #north carolina #libraries


New Kids’ Book Says It’s OK to Ask for Help—Even If You’re a Rabbi

Alice Blumenthal McGinty demonstrates how learning to ask for help can create a stronger community in her new children’s book, ‘A Synagogue Like Home’ (Candlewick, Aug.), which depicts a week in the life of a contemporary synagogue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-22 04:00:00 UTC ]
More news stories like this |


The New York Public Library is giving 500,000 free books (for keeps!) to kids and families.

We’ve said it many, many times before and we’ll say it many, many times again: libraries represent the best of America. Today’s entry: the New York Public Library will give away 500,000 books this summer to help kids, teens, and families build their at-home libraries. In addition to English,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-09 14:17:10 UTC ]
More news stories like this | News stories tagged with: #libraries #free books


Senate Chaplain Barry Black Debuts a Book for Kids

ZonderKidz will publish U.S. Senate Chaplain Barry Black’s picture book, ‘A Prayer for Our Country: Words to Unite and Inspire Hope,’ on June 7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #picture book


Ted Cruz gave the nation a lesson on misreading kids books

Ted Cruz misinterpreted and misrepresented Black children's books as he questioned Ketanji Brown Jackson during her Supreme Court confirmation hearing. Continue reading at The Washington Post

[ The Washington Post | 2022-03-23 17:49:14 UTC ]
More news stories like this |


Research Says Kids' Books Reinforce Gender Stereotypes. Here's What To Do About It.

Children's literature has come a long way, but many books still link girls with emotions and boys with tools. Continue reading at HuffPost

[ HuffPost | 2022-01-14 23:54:17 UTC ]
More news stories like this | News stories tagged with: #children's literature


In Mexico, Guadalajara Book Fair’s Rubén Padilla: ‘People Were Happy’

Creating an all-physical but smaller 2021 Guadalajara International Book Fair gave organizers a chance to evaluate their approach. The post In Mexico, Guadalajara Book Fair’s Rubén Padilla: ‘People Were Happy’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-12-16 21:03:59 UTC ]
More news stories like this | News stories tagged with: #guadalajara book


Scholastic lands Pichon's new Tom Gates book to get kids drawing

Scholastic has landed a new Tom Gates book by Liz Pichon which aims to get everyone drawing in the UK as part of a national campaign. Continue reading at The Bookseller

[ The Bookseller | 2021-12-13 08:19:08 UTC ]
More news stories like this | News stories tagged with: #liz pichon #national campaign #scholastic


Storybook reindeer helps kids with brain injuries

A new children's book is helping families raise awareness about the effects of brain injuries. Continue reading at BBC News

[ BBC News | 2021-12-12 09:15:24 UTC ]
More news stories like this | News stories tagged with: #children's book


Hitting the Books: How Amazon's aggressive R&D push made it an e-commerce behemoth

Amazon is the Standard Oil of the 21st century. Its business operations and global reach dwarf those of virtually every other company on the planet — and exceed the GDP of more than a few countries — illustrating the vital importance innovation has on the modern economy. In his latest book, The... Continue reading at Engadget

[ Engadget | 2021-10-16 15:30:33 UTC ]
More news stories like this | News stories tagged with: #electric vehicles #early days #newspaper publishing


Kids’ Books Fuse Faith and Fun

New faith-based books aim to engage, entertain, and teach young readers, with titles on Christian values, anti-racism, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-22 04:00:00 UTC ]
More news stories like this |


In Richard Powers’s New Novel, Hope for a Grieving Kid and Planet May Lurk in the Human Brain

The Pulitzer Prize winner’s latest book, “Bewilderment,” features a widowed father whose troubled son is transformed by a novel neurofeedback therapy with profound implications for the human race. Continue reading at The New York Times

[ The New York Times | 2021-09-21 09:00:08 UTC ]
More news stories like this | News stories tagged with: #richard powers #human brain #human race #pulitzer prize


20 Kids’ Reading Chairs to Snuggle Into With a Good Book

All bets are off as #1 New York Times bestselling author Iris Johansen introduces gambler Logan Tanner. He lives the exhilarating life of a professional gambler, but all the glitz and glamor hide a dark and violent past as an extractor—a world that comes rushing back to him when the beautiful... Continue reading at Book Riot

[ Book Riot | 2021-09-10 10:37:00 UTC ]
More news stories like this | News stories tagged with: #good book #`https #bestselling author


Hachette Children's lands book on the brain by Dr Ranj Singh

Hachette Children’s Group (HCG) has landed a new non-fiction book about the brain from NHS consultant paediatrician and TV presenter Dr Ranj Singh. Continue reading at The Bookseller

[ The Bookseller | 2021-08-12 11:49:09 UTC ]
More news stories like this | News stories tagged with: #hachette children #group hcg #non-fiction book #hachette


Physical books are alive with memories. Has the pandemic pushed them into the ether for good?

Zoom book clubs and e-books are no match for physical books and the experience of sharing them with friends in person. Continue reading at The Washington Post

[ The Washington Post | 2021-08-10 15:56:12 UTC ]
More news stories like this | News stories tagged with: #physical books