McDonald's just might become the country's largest children's book publisher for the month of November.The chain, which typically offers toys in its kids meals, will package four original children's books carrying a nutritional message Nov. 1 through Nov. 14 with its Happy Meals, the beginning of a massive children's book push expected to last for several years. The chain said it expects to distribute 20 million books in that two-week promotion window.The books, self-published by McDonald's, will be based on company characters -- but not the Hamburglar or Ronald McDonald. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-09 00:00:00 UTC ]
Marking the first collaboration between a book publisher and Amazon Alexa, HarperCollins Christian Publishing is launching a devotionals skill for retail giant’s “intelligent assistant” starting December 12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-12 00:00:00 UTC ]
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Thirty-one employees face layoffs, though magazine brands not affected. The post Trusted Media Brands Cuts Children’s Book Publisher appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
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The show continues to thrive, with an added plus for this year's attendees: CI4 overlaps with the start of the ALA Annual Conference in Orlando. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Meg Rosoff is the winner of the 2016 Astrid Lindgren Memorial Award, the world's largest children's book prize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
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German media group reiterates plan to increase stake to 70-75% as full-year core profits climb 4.7%Bertelsmann has reported a 4.7% rise in full-year core profit and reiterated its plan to raise its stake in Penguin Random House, the book publisher which helped to drive the earnings increase. The... Continue reading at The Guardian
[ The Guardian | 2016-03-22 00:00:00 UTC ]
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From Feb. 2 through Feb. 15, McDonald's will be replacing its usual Happy Meal prize with a children's book. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-02-06 00:00:00 UTC ]
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David Bowie’s book publisher and director of the V&A museum has called the singer a "true pioneer" and said his death is "a loss to us all". Continue reading at The Bookseller
[ The Bookseller | 2016-01-12 00:00:00 UTC ]
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Oetinger, one of Germany’s largest children’s books publishers, has launched a new company, Storydocks, dedicated to interactive and digital storytelling. The post Storydocks: New Storytelling Start-Up from Oetinger appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-10 00:00:00 UTC ]
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Pharrell Williams and his book publisher have launched a "Happy" campaign for young readers. Continue reading at Stuff
[ Stuff | 2015-09-30 00:00:00 UTC ]
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Penguin says it published The Whole Pantry ‘in good faith’ and never checked Gibson’s claims she cured her brain cancer through diet and lifestyle aloneThe publisher of a recipe book has admitted to never fact-checking claims made by the author that she survived terminal brain cancer through... Continue reading at The Guardian
[ The Guardian | 2015-03-11 00:00:00 UTC ]
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I buy a lot of stuff from Amazon. Chances are you do, too.I used to feel pretty good about the e-tailer. Now, increasingly, I feel a little dirty every time I patronize it.For one thing, its nearly yearlong price-setting war with Hachette -- which quietly wrapped up in December with Amazon more... Continue reading at Advertising Age
[ Advertising Age | 2015-01-27 00:00:00 UTC ]
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The West Baltimore home of a defunct century-old book publisher that once commanded offices in Chicago and San Francisco will go on the auction block Wednesday — a casualty of Hurricane Katrina, technological change and even the "For Dummies" instructional book series. Continue reading at Baltimore Sun
[ Baltimore Sun | 2014-12-16 00:00:00 UTC ]
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U.K.-based Bonnier Publishing has acquired Igloo Books in a deal that will make Bonnier one of the five largest children’s publishers in the U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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US publisher will cut staff as 'cost-saving initiative' while row with Amazon continues to hamper ability to sell booksHachette, the multinational book publisher embroiled in a public spat with Amazon, announced that it will be laying off about 3% of its staff on Thursday."Today, we had to make... Continue reading at The Guardian
[ The Guardian | 2014-06-06 00:00:00 UTC ]
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Clement Clarke Moore's famous holiday poem re-imagined by a book publisher on a bit of a bender. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-24 00:00:00 UTC ]
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McDonalds is giving away 20m copies of four original children's books about nutrition, while a similar giveaway in the 1970s focused on classics—reflecting a change in cultural priorities. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-01 00:00:00 UTC ]
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McDonald's Happy Meal: Books will be served with one of four original titles in Happy Meals for two weeks in the month of November. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-13 00:00:00 UTC ]
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McDonald's just might become the country's largest children's book publisher for the month of November.The chain, which typically offers toys in its kids meals, will package four original children's books carrying a nutritional message Nov. 1 through Nov. 14 with its Happy Meals, the beginning... Continue reading at Advertising Age
[ Advertising Age | 2013-10-09 00:00:00 UTC ]
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The Argentine illustrator known as “Isol” has won the world’s largest award for children’s literature, the SEK 5m (roughly $766,000) Astrid Lindgren Memorial Award. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-01 00:00:00 UTC ]
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McDonald’s in the UK are replacing the toys that come with Happy Meals with educational books to help boost literacy; they plan to distribute 15 million books by the end of 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-31 00:00:00 UTC ]
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