Burgers and books: Why McDonalds is serving books in its Happy Meals

From Feb. 2 through Feb. 15, McDonald's will be replacing its usual Happy Meal prize with a children's book. Continue reading at 'The Christian Science Monitor'

[ The Christian Science Monitor | 2016-02-06 00:00:00 UTC ]

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Burgers and books: Why McDonalds is serving books in its Happy Meals

From Feb. 2 through Feb. 15, McDonald's will be replacing its usual Happy Meal prize with a children's book. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-02-06 00:00:00 UTC ]
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McDonald's Happy Meal: Books included during November (+video)

McDonald's Happy Meal: Books will be served with one of four original titles in Happy Meals for two weeks in the month of November. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-13 00:00:00 UTC ]
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Brain Food: McDonald's to Push Kids' Books in Happy Meals

McDonald's just might become the country's largest children's book publisher for the month of November.The chain, which typically offers toys in its kids meals, will package four original children's books carrying a nutritional message Nov. 1 through Nov. 14 with its Happy Meals, the beginning... Continue reading at Advertising Age

[ Advertising Age | 2013-10-09 00:00:00 UTC ]
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The UK’s Largest Children’s Book Distributor – McDonald’s?

McDonald’s in the UK are replacing the toys that come with Happy Meals with educational books to help boost literacy; they plan to distribute 15 million books by the end of 2014. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-31 00:00:00 UTC ]
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