IBM Takes Aim at Twitter, Claims to Have Patented Online Advertising

IBM is alleging that Twitter has infringed on its patents, including one that would seem to give the computing giant status as an inventor of online advertising.Revealed in a Twitter filing to the Securities and Exchange Commission this morning, IBM is claiming that Twitter has infringed on at least three of its patents, including one entitled "Method for presenting advertising in an interactive service," which was filed in 1993 but not published until 2006. The filing states that IBM hasn't sued Twitter, but that the former is "inviting [Twitter] to negotiate a business resolution of the allegations."The advertising-related patent's purview is broad and would seem to apply to any number of online companies, including Facebook and Google. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-11-05 00:00:00 UTC ]
News tagged with: #online companies #exchange commission #online advertising

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Twitter is reportedly struggling to break even as advertisers continue to flee

Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget

[ Engadget | 2023-01-18 18:54:25 UTC ]
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The Morning After: Apple has ‘fully resumed’ advertising on Twitter, according to Elon Musk

According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget

[ Engadget | 2022-12-05 12:15:07 UTC ]
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Sloane Crosley’s ‘Cult Classic’ takes aim at start-up culture

Sloane Crosley’s second novel is an unromantic comedy satirizing start-up culture, modern dating, city-dwelling aesthetes and other millennial woes. Continue reading at The Washington Post

[ The Washington Post | 2022-06-09 14:43:17 UTC ]
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The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch

Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch. The post The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-15 13:00:00 UTC ]
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Samsung’s Galaxy Tab S8 Ultra takes aim at the PC’s weak points

People turn to large Android tablets for streaming and even work, and Samsung’s new Galaxy Tab S8 family of tablets—with screens now up to 14.1 inches—offer massive, detailed displays for both consuming and creating content. While the large panels can feel a little awkward in tablet mode,... Continue reading at PC World

[ PC World | 2022-02-09 15:00:00 UTC ]
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Simon & Schuster Takes a New Recruiting Program Online

Simon & Schuster's Publishing Prologue program, which launched this summer, is aimed at reaching and recruiting young people interested in publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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Buzzfeed to take over online news site HuffPost

The deal will bring together two of the world's most high-profile digital media firms. Continue reading at BBC World

[ BBC World | 2020-11-19 19:56:28 UTC ]
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Skein lifts off with aim of taking underrepresented writers to new heights

After the huge success of This Hostel Life, which grew out of a chance meeting about asylum seeker accommodation, Skein Press has its sights set high Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 03:35:09 UTC ]
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‘Nothing Is Wrong and Here Is Why’ takes hilarious aim at the current administration. But it’s not all fun and games.

Alexandra Petri’s new essay collection makes our current sociopolitical dumpster fire not just very funny but stingingly poignant. Continue reading at The Washington Post

[ The Washington Post | 2020-06-15 08:18:15 UTC ]
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Spotify takes aim at Audible with help from Harry Potter

Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. The move underscores the streaming giant's efforts to invade all things digital audio. Continue reading at Advertising Age

[ Advertising Age | 2020-05-05 18:54:51 UTC ]
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4 Insights on Taking Cancelled Events Online

As brands scramble to reimagine their events in the wake of cancellations resulting from the COVID-19 outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-18 17:30:22 UTC ]
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Lynda La Plante | 'Bonnier have really encouraged me to get online, to go on Twitter and try new things'

Lynda La Plante's next novel for Bonnier UK sees the beloved crime writer set to reach new readers after the recent 'Widows' rework Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 16:52:09 UTC ]
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In ‘Such a Fun Age,’ Kiley Reid takes aim at race and class in America

In her debut novel, Reid weaves together the story of a babysitter experiencing a quarter-life crisis and the tale of her privileged employer. Continue reading at The Washington Post

[ The Washington Post | 2020-01-07 00:07:56 UTC ]
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Charles Schwab takes sharper aim at Robinhood as it pursues younger clients

Chuck Schwab said his company will soon introduce fractional-stock trading and other services designed to appeal to younger clients. The founder and chairman of Charles Schwab (NYSE: SCHW) told The Wall Street Journal on Thursday that introducing the new services is the next step after dropping... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-18 18:05:16 UTC ]
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Comcast takes Cannes, urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Online bookseller aims to boost diverse children’s literature

A new online bookshop has launched to promote books, graphic novels and gifts that feature characters from under-represented backgrounds. Continue reading at The Bookseller

[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-24 00:00:00 UTC ]
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Dawson takes aim at fashion industry in next YA

Author Juno Dawson will expose the dark underbelly of the fashion industry in her next YA novel, Meat Market. Continue reading at The Bookseller

[ The Bookseller | 2018-08-02 00:00:00 UTC ]
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Political advertising online to be reformed, says UK data regulator

Twitter and Facebook told they will be held more responsible for the content they publishBritain’s chief data regulator has said the online political advertising industry will be forced to reform for good as a result of the Cambridge Analytica scandal.Elizabeth Denham, the head of the... Continue reading at The Guardian

[ The Guardian | 2018-06-05 00:00:00 UTC ]
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