#fell slightly

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HC Profits Rise in Fiscal 2017

Although sales in the fiscal year, ended June 30, fell slightly from fiscal 2016, earnings increased 7.5% to $199 million at HarperCollins. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-08-10 00:00:00 UTC ]
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What Kinds of Advertising Do Consumers Trust the Most?

Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising... Continue reading at 'Advertising Age'