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Advertising Age to Reduce Its Print Frequency

Advertising Age, the trade publication introduced in 1930, announced Monday that it would publish its print edition every other week rather than weekly. The magazine, the largest publication in the ad trade field, will publish 25 issues in 2014, ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-01-07 00:00:00 UTC ]
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Stephen Colbert's Sage Advice on Rethinking Customer Satisfaction

Our Clip of the Week comes to you courtesy of "The Colbert Report," which is, of course, hosted by Stephen Colbert, America's greatest living media critic, branding expert and patriot. In this brief (3:00) segment, Colbert aims right for our sweet spot with his take on the latest American... Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sweet spot #good measure #simon dumenco #media guy #advertising age #twitter @simondumenco


David Granger on His Greatest Fear, Paying for Innovation and the Esquire Network So Far

David Granger, Ad Age's 2013 Editor of the Year, has spent the last 16 years at the helm of Esquire magazine -- a time of both great upheaval and unprecedented innovation in the magazine business. He helped steer the Hearst title through a deep recession and out the other side, where it's now... Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cable network #magazine media #lightly edited #advertising age


BtoB Magazine Becomes Part of Ad Age

BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print product #sister publication #advertising age #print advertising


Introducing Our New eBook Collection: Advertising Age Essentials

Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers... Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook collection #advertising age #facebook advertising #media metrics #fan base