#starcom mediavest

Publishing news tagged with #starcom mediavest

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Is Facebook Trying to Edge Out YouTube?

On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle channel on YouTube, they'll be directed to Facebook where it will run exclusively for 24 hours. "In every... Continue reading at 'AdWeek'

[ AdWeek | 2015-04-20 00:00:00 UTC ]
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Ex-McCann CEO Nick Brien Named Chief Executive of Hearst's iCrossing

Nick Brien, the advertising executive who formerly led McCann Worldgroup, is joining digital-marketing agency iCrossing as its CEO.Hearst Corporation, parent company of iCrossing, told staff of Mr. Brien's hiring this morning. His appointment, effective immediately, includes a new role at the... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #starcom mediavest #universal mccann #interpublic group #effective immediately #told staff #hearst corporation #advertising executive


The Roadblocks of Native Advertising

Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But the format is facing growing pains. “Agencies aren’t ready to turn on a dime and do this,” Rey... Continue reading at 'AdWeek'

[ AdWeek | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent survey #starcom mediavest #missed opportunities