On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle channel on YouTube, they'll be directed to Facebook where it will run exclusively for 24 hours. "In every way, we are crafting the video specifically to be optimized for Facebook," said Popsugar Studios president David Grant. Hosting such exclusive programming appears to be Facebook's latest move toward becoming a dominant player in streaming video. BuzzFeed and ABC's Jimmy Kimmel Live also recently struck a deal with Facebook, while a number of other publishers say they have projects in the works. BuzzFeed put its video featuring President Obama promoting HealthCare.gov on the social network. Popsugar's relationship with Facebook is paying off. Between September 2014 and February 2015—when Popsugar started creating optimized video featuring short, highly visual content—the publisher said its Facebook views jumped to 18.5 million from just 20,000. "Facebook has become a natural extension of our brand," said Anna Fieler, Popsugar's evp of marketing. There is a strong push to provide exclusive content to Facebook, which the social network is "aggressively" asking for, say several publishers contacted by Adweek. One publisher who requested anonymity noted that while posting a YouTube link to his video on Facebook produced weak results, the same content posted directly to Facebook... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-20 00:00:00 UTC ]
Nick Brien, the advertising executive who formerly led McCann Worldgroup, is joining digital-marketing agency iCrossing as its CEO.Hearst Corporation, parent company of iCrossing, told staff of Mr. Brien's hiring this morning. His appointment, effective immediately, includes a new role at the... Continue reading at Advertising Age
[ Advertising Age | 2015-03-02 00:00:00 UTC ]
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Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But the format is facing growing pains. “Agencies aren’t ready to turn on a dime and do this,” Rey... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
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There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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