Snapchat's retreat from home-grown content reflects an inherent tension between platforms and publishers. The one-to-one messaging app has been courting traditional publishers and everyday people to post directly on the platform, but at the same time, like other platforms, it’s trying to create its own content, with mixed results. But competing with the creativity of your user base is a “losing proposition,” digital media consultant Vivian Schiller said. The post Lessons from Snapchat’s retreat from original content appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-10-13 00:00:00 UTC ]
News tagged with:
#original content
#messaging app
#mixed results
#user base
#losing proposition
Snapchat is the muse of virtually every app right now. Everybody from Instagram to Tinder is borrowing ideas from the platform, and now it's Medium's turn. Today, the self-publishing site is introducing a new feature for its mobile app called Series,... Continue reading at Engadget
[ Engadget | 2017-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#snapchat stories
Swiss news publisher Le Temps is creating a database of old articles and assigning them relevancy scores to surface evergreen pieces that are most likely to fly. The post How Swiss news publisher Le Temps is resurfacing evergreen content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-21 00:00:00 UTC ]
More news stories like this |
Technology, quality content, and risk-taking were the top lessons from this year's American Magazine Media Conference. The post Taking Risks and Moving Forward: Lessons From AMMC 2017 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taking risks
#moving forward
#quality content
Supreme court justice criticises News Corp over tussle with rival. Plus the ABC’s misstep with chicken feet video, and the Daily Tele hits the dole queue againA supreme court justice has condemned the response of News Corp and Seven West Media to a female employee who quit News Life Media to... Continue reading at The Guardian
[ The Guardian | 2017-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine division
As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform. For the past three weeks, Adweek has tracked 53 campaigns within Discover, the section of... Continue reading at AdWeek
[ AdWeek | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social strategy
#short form
Newspapers and other media outlets are struggling to make money from their partnerships with tech giants like Facebook and Snapchat, raising concerns over their business models in a news landscape increasingly dominated by social media platforms.Some publishers are scaling back on Facebook... Continue reading at Advertising Age
[ Advertising Age | 2017-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#load faster
#digital content
#media companies
#target readers
#bloomberg news
When posting on Facebook, several content mills use multiple domains for the same article. The websites who use this tactic claim they are A/B testing URL names. But most sources suggested that URL names have no effect on user engagement and that using multiple domains can come off like an... Continue reading at Digiday
[ Digiday | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sources suggested
#user engagement
Publishers are only making 14 percent of their revenue from distributing their content on third party platforms, according to a new report from Digital Content Next, the premium publishers’ trade group. The majority of publishers’ distributed revenue came from YouTube, as newer platforms and... Continue reading at Digiday
[ Digiday | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers made
#premium publishers
#distributed content
#digital content
#trade group
#monetization opportunities
Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek
[ AdWeek | 2017-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business development
#horizon media
#real estate
#makes sense
Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an... Continue reading at AdWeek
[ AdWeek | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recently sponsored
#grown rapidly
#ve carved
#adweek magazine
For years, Microsoft has sold movies, TV shows, and music, in addition to apps—but not ebooks. A leaked Windows 10 build, however, shows Microsoft plans to shore up that gap in an upcoming release. The leaked build obtained by MSPowerUser reveals a dedicated section of the Windows Store where... Continue reading at PC World
[ PC World | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv shows
#upcoming release
#dedicated section
#edge browser
#books section
#stay tuned
In a move likely meant to stay on publishers' good side, Facebook is trying out a new way to help users discover more news (real news). Starting Thursday, Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business models
#online courses
#recent months
#great deal
Older, evergreen content has always been a nice traffic source for digital publishers. But two years after The New York Times identified archival content as an untapped source of traffic, several publishers have grown it into something substantial, with some now generating nearly 40 percent of... Continue reading at Digiday
[ Digiday | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#monthly traffic
#evergreen content
#content appeared
#digital publishers
#multiple times
This video could come in handy today. You can learn how to wish people Merry Christmas in Portuguese (Feliz Natal), Tagalog (Maligayang Pasko) or in a bunch of other languages. Ampersand Travel put this video together — and invites others to add their own entry on the company’s Facebook page.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-12-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video shows
#merry christmas
Facebook Live isn't just for video. Today the social network launched a new feature dubbed Live Audio that lets users listen to broadcast voice recordings, pushing more audio-only content into newsfeeds. Similar to Facebook Live videos, users can go live from the Facebook app by pressing a... Continue reading at AdWeek
[ AdWeek | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#live event
#news outlet
#reach audiences
#adam grant
Virtual reality doesn’t have the big audience numbers to attract all types of brand advertisers. Publishers like The Economist are making sure their VR content is available on more platforms. While YouTube 360 and Facebook 360 are easy access for brands to get their content up, there are... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vr content
#brand advertisers
#easy access
Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#discover channel
#diverse audiences
#major publishers
#television networks
Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers... Continue reading at Digiday
[ Digiday | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american readers
#sponsored content
#branded content
#crucial source
#news publisher
The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry... Continue reading at AdWeek
[ AdWeek | 2016-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great job
#interesting question
#adweek magazine
To get you ready for the weekend, we've rounded up some of our best stories this week: Twitter is falling out of favor with publishers as a reliable driver of traffic. It doesn’t have the audience scale, visual storytelling tools and ad products that Snapchat, Instagram and Facebook do. On... Continue reading at Digiday
[ Digiday | 2016-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ve rounded
#audience scale
#ad products
#paying customers