Music publishers have been on a spending spree in recent years, buying the catalogs and copyrights for songs of famous musicians at a frantic pace. Last December, Universal Music Publishing Group bought up Bob Dylan’s entire discography in a deal estimated at more than $300 million. Similarly,... Continue reading >> [ Source: Engadget | 2021-08-22 16:00:37 UTC ]
The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike... Continue reading >> [ Source: Advertising Age | 2017-02-02 00:00:00 UTC ]
Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear... Continue reading >> [ Source: AdWeek | 2016-04-13 00:00:00 UTC ]
WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will... Continue reading >> [ Source: Advertising Age | 2016-03-07 00:00:00 UTC ]
Snapchat's retreat from home-grown content reflects an inherent tension between platforms and publishers. The one-to-one messaging app has been courting traditional publishers and everyday people to post directly on the platform, but at the same time, like other platforms, it’s trying to create... Continue reading >> [ Source: Digiday | 2015-10-13 00:00:00 UTC ]
Zynga founder Mark Pincus is rejoining the gaming company as CEO effective immediately, replacing Don Mattrick, who led Zynga for less than two years.The executive shuffle comes after the company struggled in recent years to maintain its early growth rate. It hired Mattrick in 2013 to help... Continue reading >> [ Source: PC World | 2015-04-09 00:00:00 UTC ]
Japan’s Rakuten will acquire instant messaging and calling app developer Viber Media for US$900 million, the e-commerce giant said Friday, highlighting its moves to penetrate new markets.Rakuten’s purchase of the messaging and VoIP company follows its acquisitions of Canada’s ebook platform... Continue reading >> [ Source: PC World | 2014-02-14 00:00:00 UTC ]