#user base

Publishing news tagged with #user base


How Independent Publishers Can Fight the Google-Facebook Duopoly

The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business models #user base #multiple devices #treasure trove #massive scale


Should Media Companies Fear Facebook Live and Instant Articles or Embrace Them?

Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear... Continue reading at 'AdWeek'

[ AdWeek | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monetization opportunities #online video #user base #watching closely


Battle For Mobile Web Ramps Up as WordPress Creates Plugin to Automate Facebook Instant Articles

WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user base #walled garden #mobile devices #major publishers


Lessons from Snapchat’s retreat from original content

Snapchat's retreat from home-grown content reflects an inherent tension between platforms and publishers. The one-to-one messaging app has been courting traditional publishers and everyday people to post directly on the platform, but at the same time, like other platforms, it’s trying to create... Continue reading at 'Digiday'

[ Digiday | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #messaging app #mixed results #user base #losing proposition


Mark Pincus tries again to save Zynga, stepping in as CEO

Zynga founder Mark Pincus is rejoining the gaming company as CEO effective immediately, replacing Don Mattrick, who led Zynga for less than two years.The executive shuffle comes after the company struggled in recent years to maintain its early growth rate. It hired Mattrick in 2013 to help... Continue reading at 'PC World'

[ PC World | 2015-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company struggled #user base #found success


Rakuten to buy Internet messaging app Viber for $900 million

Japan’s Rakuten will acquire instant messaging and calling app developer Viber Media for US$900 million, the e-commerce giant said Friday, highlighting its moves to penetrate new markets.Rakuten’s purchase of the messaging and VoIP company follows its acquisitions of Canada’s ebook platform... Continue reading at 'PC World'

[ PC World | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$900 million #e-commerce giant #company aims #digital space #user base