#evergreen content

Publishing news tagged with #evergreen content

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Digiday Research: Chasing revenue, news publishers are producing more evergreen content

Sixty-eight percent of 97 publishers that produce news or time-sensitive stories said they plan to create more evergreen content according to a survey by Digiday this February. The post Digiday Research: Chasing revenue, news publishers are producing more evergreen content appeared first on... Continue reading at 'Digiday'

[ Digiday | 2019-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #news publishers #evergreen content

How publishers squeeze new traffic out of their old content

Older, evergreen content has always been a nice traffic source for digital publishers. But two years after The New York Times identified archival content as an untapped source of traffic, several publishers have grown it into something substantial, with some now generating nearly 40 percent of... Continue reading at 'Digiday'

[ Digiday | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monthly traffic #evergreen content #content appeared #digital publishers #multiple times

With other social platforms ‘maxed out,’ InStyle magazine focuses on Pinterest

Earlier this month, InStyle launched its first sweepstakes in partnership with Pinterest. The spring-themed contest is part of the magazine's push to focus on the platform, as it's the only one whose followers continue to grow, 22 percent year over year. "Our other social platforms are maxed... Continue reading at 'Digiday'