#crucial source

Publishing news tagged with #crucial source


Time Inc. CEO as Sale Talks End: 'This Company Has Largely Under-Exposed Its Brands'

It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #friday morning #strategic plan #magazine group #continued growth #digital audiences #digital revenues #magazine publishers #crucial source


The pitfalls of sponsored content, in 5 charts

Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers... Continue reading at 'Digiday'

[ Digiday | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american readers #sponsored content #branded content #crucial source #news publisher