Appealing to Diverse Audiences, Essence and Snapchat Launch Third Pop-Up Discover Channel

Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is Snapchat's media hub filled with channels from major publishers and television networks.In October, Essence launched its first temporary channel, and earlier this month Mit, a digital media company catering to U.S. Hispanics, got one. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-12-19 00:00:00 UTC ]
News tagged with: #discover channel #diverse audiences #major publishers #television networks

Other Publishing stories related to: 'Appealing to Diverse Audiences, Essence and Snapchat Launch Third Pop-Up Discover Channel'


Appealing to Diverse Audiences, Essence and Snapchat Launch Third Pop-Up Discover Channel

Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age

[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discover channel #diverse audiences #major publishers #television networks


Post-Facebook, PinkNews launches on Snapchat Discover

Digital publisher PinkNews has high hopes for the commercial prospects of being a Snapchat Discover publisher. The post Post-Facebook, PinkNews launches on Snapchat Discover appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #snapchat discover #high hopes


I want my Snapchat TV: MTV is launching Discover shows

MTV is rolling out three new short-form video series on its international Snapchat Discover channel this fall. It has six more in development and plans to bring more of that production in-house (two initial series, “Show Us Ur Phone” and “MTV Threads,” were made with outside production... Continue reading at Digiday

[ Digiday | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bleacher report


Snapchat’s new audience-based ad strategy could wrest control from Discover publishers

As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday

[ Digiday | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discover publishers #post snapchat #top publishers #discover channels #media app #sources familiar


Maximum Pop! launches books channel

Maximum Pop!, a pop music site for 14-21 year olds, has launched a dedicated channel for YA books. The company has hired a full-time books editor, former YA blogger Laura Fulton, to run the books area of the site and already has more than 4,000 followers of its twitter account... Continue reading at The Bookseller

[ The Bookseller | 2015-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya books


Snapchat Promises 'Gorgeous Advertising' With Its New Discover Channels

Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their... Continue reading at AdWeek

[ AdWeek | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special events #24-hour period


Penguin Random House Launches Pop-Comics Imprint

Announced June 28, Inklore will publish manga, manhua, manhwa, webcomics adaptations and light novels, with its first project to be released early 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publish manga #light novels #random house


WNDB Launches Virtual Community for Mid-Level Diverse Publishing Professionals

The We Need Diverse Books nonprofit organization advocating for more inclusion in the industry is launching a virtual community platform for mid-level diverse publishing professionals in an effort to improve retention rates. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-10 05:00:00 UTC ]
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Bookselling still not 'particularly diverse' say trade figures, as New Futures project launches

Bookselling is still “not particularly diverse” say trade figures, as a scheme launches to help entrepreneurs from underrepresented communities start bookshops. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 08:43:41 UTC ]
More news stories like this | News stories tagged with: #trade figures


Mosse launches YouTube channel and book club

Kate Mosse is launching a YouTube channel, including a book club featuring two non-fiction titles and a pair of fiction titles each month. Continue reading at The Bookseller

[ The Bookseller | 2021-10-20 03:44:21 UTC ]
More news stories like this | News stories tagged with: #kate mosse #youtube channel #non-fiction titles #fiction titles #book club


Basic Books UK launches with diverse list after remote inception during Covid-19

Having worked on the launch of John Murray Press list Basic Books, a sibling to the US imprint of the same name, while suffering from long Covid, Sarah Caro is primed to release its first titles Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 12:29:19 UTC ]
More news stories like this | News stories tagged with: #diverse list #sarah caro


Macmillan Learning Launches Employee-Created Program to Recruit Diverse Talent

A new paid externship program aims to entice students from underrepresented groups to consider a career in educational publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #underrepresented groups #educational publishing


Anglia Ruskin launches bursary to improve children's book illustration diversity

Anglia Ruskin University (ARU) has launched a new inclusivity bursary worth £11,200 to study for a masters degree in children's book illustration.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-04 15:16:55 UTC ]
More news stories like this | News stories tagged with: #book illustration #children's book


BA launches action group to improve diversity in bookselling

The Booksellers Association is launching an Equality, Diversity & Inclusion Action Group, as part of its work to improve diversity within bookselling and the wider trade. Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 15:18:27 UTC ]
More news stories like this | News stories tagged with: #improve diversity #wider trade #booksellers association


Columbia, Howard University to Launch Black Studies Book Series, Diversity Program

Columbia University Press, in collaboration with Howard University and Columbia University, is launching a new Black studies book series, with plans to also recruit and train students for the book industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-03 05:00:00 UTC ]
More news stories like this | News stories tagged with: #columbia university #book industry


Liang Launches Pop Culture Consultancy

Kuo-Yu Liang, a veteran comics and pop culture professional, has launched Ku Worldwide, a consultancy offering guidance and industry analysis designed to support firms serving the international pop culture market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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Pop Culture Veterans Launch Endpaper Entertainment

Endpaper Entertainment is a new content development company focused on producing original stories in a variety of media, formats and genres and is being led by Rich Johnson and Syndee Barwick. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-15 05:00:00 UTC ]
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Little Free Library Launches Read in Color Diversity Initiative

Little Free Library is partnering with a Minneapolis creative agency to launch Read in Color, an initiative designed to prompt more people of all ages to read diverse books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #free library #initiative designed


Penguin launches project to boost diversity in GCSE reading lists

Lit in Colour, the publisher’s partnership with the Runnymede Trust, hopes to redress imbalances in English literature coursesThe book publisher Penguin Random House has teamed up with the thinktank the Runnymede Trust to boost diversity in reading lists in schools.The partnership – Lit in... Continue reading at The Guardian

[ The Guardian | 2020-10-24 16:11:09 UTC ]
More news stories like this | News stories tagged with: #runnymede trust #reading lists #recent report #random house #book publisher #english literature


Publishing must 'radically reimagine' its audience, major diversity study says

The UK's first academic study on diversity in trade publishing and fiction has called for the industry to “radically reimagine” its audience and value readers outside the white middle classes. Continue reading at The Bookseller

[ The Bookseller | 2020-06-22 22:54:17 UTC ]
More news stories like this | News stories tagged with: #academic study #trade publishing