It’s rare for President Trump to appear on networks that aren’t Fox, and even rarer for him to engage with Americans who aren’t already aboard the Trump train, but last night he did both, traveling to Philadelphia to participate in an ABC News town hall with undecided voters. Their questions, at... Continue reading >> [ Source: Columbia Journalism Review | 2020-09-16 12:20:16 UTC ]
Older, evergreen content has always been a nice traffic source for digital publishers. But two years after The New York Times identified archival content as an untapped source of traffic, several publishers have grown it into something substantial, with some now generating nearly 40 percent of... Continue reading >> [ Source: Digiday | 2017-01-11 00:00:00 UTC ]
Creating original editorial content is expensive. That’s why modern publishing is as much an exercise in dusting off and repurposing old articles as it is creating new ones. The approaches range from BuzzFeed applying the listicle format to new topics and repurposing video as text to The New... Continue reading >> [ Source: Digiday | 2016-07-13 00:00:00 UTC ]