#paying customers

Publishing news tagged with #paying customers


Music publishers accuse Spotify of 'bait-and-switch subscription scheme'

Spotify has once again drawn the ire of the music industry. The National Music Publishers' Association has called on the Federal Trade Commission to examine the streaming service's addition of audiobook content into all of its paid subscription plans. According to the group's FTC complaint,... Continue reading >>
[ Source: Engadget | 2024-06-12 23:52:55 UTC ]

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'News Geek' Google CEO Appeases Publishers With End to 'First Click Free'

A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.The Alphabet unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers.... Continue reading >>
[ Source: Advertising Age | 2017-10-02 00:00:00 UTC ]

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Facebook Adds Signup Buttons to Win Over Skeptical Instant Articles Partners

Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant... Continue reading >>
[ Source: Advertising Age | 2017-04-08 00:00:00 UTC ]

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Best of the week: Twitter’s woes and Snapchat Live Stories doubts

To get you ready for the weekend, we've rounded up some of our best stories this week: Twitter is falling out of favor with publishers as a reliable driver of traffic. It doesn’t have the audience scale, visual storytelling tools and ad products that Snapchat, Instagram and Facebook do. On... Continue reading >>
[ Source: Digiday | 2016-12-10 00:00:00 UTC ]

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Future publisher roles debated at FutureBook

Sharing on Facebook makes users 81 times more likely to turn into paying customers, the Futurebook Conference has heard. In a panel entitled What Does the Future Publisher Look Like? Andrew Savikas, c.e.o of Safari Books Online, said: "If you give people the opportunity to share, that makes... Continue reading >>
[ Source: The Bookseller | 2014-11-15 00:00:00 UTC ]

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