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Across every industry, data is changing the way we work — and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored... Continue reading at 'Digiday'
[ Digiday | 2019-03-21 00:00:00 UTC ]
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#publishing industry
#user engagement
#forcing publishers
When posting on Facebook, several content mills use multiple domains for the same article. The websites who use this tactic claim they are A/B testing URL names. But most sources suggested that URL names have no effect on user engagement and that using multiple domains can come off like an... Continue reading at 'Digiday'
[ Digiday | 2017-01-24 00:00:00 UTC ]
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#sources suggested
#user engagement
LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-10 00:00:00 UTC ]
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#make money
#thought leadership
#user engagement
#technology company
A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companiesHooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitruewill be able to offer... Continue reading at 'AdWeek'
[ AdWeek | 2011-11-16 00:00:00 UTC ]
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#told adweek
#social platforms
#industry observers
#user engagement
#michael lazerow