The pivot from traffic to audience: How early adopters lead change

Across every industry, data is changing the way we work — and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored by PubPlus. The post The pivot from traffic to audience: How early adopters lead change appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-03-21 00:00:00 UTC ]
News tagged with: #publishing industry #user engagement #forcing publishers

Other news stories related to: "The pivot from traffic to audience: How early adopters lead change"

The pivot from traffic to audience: How early adopters lead change

Across every industry, data is changing the way we work — and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored... Continue reading at Digiday

[ Digiday | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forcing publishers #user engagement #publishing industry

Hearst pivots to Instagram Live while audiences are cooped up at home

Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-04-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst #instagram live #home appeared

How CollegeHumor lost its early lead

The managers of the pioneering digital media company will take the next six months to figure out a new direction. The post How CollegeHumor lost its early lead appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-15 05:01:41 UTC ]
More news stories like this | News stories tagged with: #digital media #early lead

‘We need real diversity’: Hearst’s Joanna Coles says more women in leadership will lead to culture change

The chief content officer at Hearst talks about #MeToo, print media's comeback, Snapchat's value to publishers and more. The post ‘We need real diversity’: Hearst’s Joanna Coles says more women in leadership will lead to culture change appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print media ##metoo #joanna coles

As promised, Facebook traffic to news publishers declines again, post news-feed change

Traffic to news publishers has dipped again since Facebook said it would prioritize users' posts in the news feed, according to multiple data sources. The post As promised, Facebook traffic to news publishers declines again, post news-feed change appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #facebook traffic

Facebook news feed changes shift publisher audience development priorities

Now that Facebook is all but turning off publishers’ reach in the news feed, audience engagement pros feel vindication but also face new pressures. The post Facebook news feed changes shift publisher audience development priorities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-27 00:00:00 UTC ]
More news stories like this |

Digital Publishers Have Been Slow to Adopt Vertical Video Ads. Is That About to Change?

MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek

[ AdWeek | 2017-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media properties #trend report #company published #data science #digital publishers

Business Insider Challenges Digital Traffic Measurement, Says Its Audience Is Far Higher Than ComScore's Estimate

Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age

[ Advertising Age | 2016-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing frustration #internet giants #distributing content #digital traffic

How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive subscriptions #hollywood reporter #sponsored content

Facebook drives up to 7 times more traffic than Twitter. Get to know your social audience

Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #google amp #distributed platforms #social channels #social audience

For Kate Morton, a Change of Perspective Changed Everything

After leaving England and returning to Australia, the best-selling author wrote a novel about a writer who left England and returned to Australia. Continue reading at The New York Times

[ The New York Times | 2023-04-20 09:00:37 UTC ]
More news stories like this | News stories tagged with: #best-selling author #kate morton

Climate science may change minds. Climate sadness can change hearts.

In a series of letters, Daniel Sherrell shares his anger and guilt over the state of the planet. Continue reading at The Washington Post

[ The Washington Post | 2021-08-06 12:00:00 UTC ]
More news stories like this | News stories tagged with: #climate science

If you want to change Facebook, you have to change Zuckerberg

An investor asked Mark Zuckerberg if he would give up some of his power for the good of the company. She didn’t get an answer, but she asked the right question. At Facebook’s annual shareholder meeting, a shareholder stepped up to the microphone and asked Mark Zuckerberg if he’d be willing to... Continue reading at Fast Company

[ Fast Company | 2019-05-31 09:15:54 UTC ]
More news stories like this |

'The Gulf' Is A Climate Change Novel For A Changed World

Political temperatures rise and vicious storms pound the coast in Belle Boggs' witty debut, set in Obama's America. Continue reading at The Huffington Post

[ The Huffington Post | 2019-04-30 22:02:59 UTC ]
More news stories like this | News stories tagged with: #witty debut #belle boggs #climate change

‘This change will take some time to figure out’: Here’s how Facebook is explaining its feed change to publishers

Brown said that because posts from friends will be weighted most heavily, people are likely to see less content from publishers, brands and celebrities. The post ‘This change will take some time to figure out’: Here’s how Facebook is explaining its feed change to publishers appeared first on... Continue reading at Digiday

[ Digiday | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared

The Kindle Changed the Book Business. Can It Change Books?

A decade after the first Kindle, Amazon looks toward disrupting books themselves. Continue reading at Wired

[ Wired | 2017-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business

Track Changes: A Literary History of Word Processing review – did tech change literary style?

Frank Herbert on his Boeing, Stephen King on his Wang, and Philip Roth worrying that writing would become too easy … Matthew Kirschenbaum’s account of literature in the digital ageIn a photograph taken in his high-tech home office at 29 Merrick Square, London, in 1968, thriller writer Len... Continue reading at The Guardian

[ The Guardian | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stop printing

Where is Lead Gen Leading Publishers? Part II

The Truth in Publishing: An insider's series on the challenges facing today's publisher. The post Where is Lead Gen Leading Publishers? Part II appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #part ii

Where is Lead Gen Leading Publishers? Part One

The Truth in Publishing: An insider's series on the challenges facing today's publisher. The post Where is Lead Gen Leading Publishers? Part One appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-09 00:00:00 UTC ]
More news stories like this |

An Audience of Nones: Publishers Pursue an Audience Allergic to Religion

There are about as many Americans with no religious affiliation as there are evangelical Christians. Can religion publishers reach this market? Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evangelical christians #religious affiliation