Lessons from Snapchat’s retreat from original content

Snapchat's retreat from home-grown content reflects an inherent tension between platforms and publishers. The one-to-one messaging app has been courting traditional publishers and everyday people to post directly on the platform, but at the same time, like other platforms, it’s trying to create its own content, with mixed results. But competing with the creativity of your user base is a “losing proposition,” digital media consultant Vivian Schiller said. The post Lessons from Snapchat’s retreat from original content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-10-13 00:00:00 UTC ]
News tagged with: #original content #messaging app #mixed results #user base #losing proposition

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New Venture, Kadokawa Amarin, Translates Japanese Content to Thai

The newly formed Kadokawa Amarin partnership and its Phoenix publishing arm are in place to translate novellas and manga comics from Japanese to Thai. The post New Venture, Kadokawa Amarin, Translates Japanese Content to Thai appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-09 00:00:00 UTC ]
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2016 Election Gives Boost to Book Originally Released in 2004

A political manifesto written by Rebecca Solnit in 2004 has received a boost after the election, with publisher Haymarket Books giving away 30,500 ebooks and selling out of print copies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-06 00:00:00 UTC ]
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Video publishers seek to extend Facebook content beyond Facebook

Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #streaming platforms #tv show #weather channel #video publishers #advertising revenue


Facebook buys CrowdTangle to help publishers track content

The name CrowdTangle may not be familiar to you, but Facebook just snatched up the company to help its publishers track how content moves around the internet. CrowdTangle's platform launched four years ago, giving companies a real-time look at conten... Continue reading at Engadget

[ Engadget | 2016-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving companies


Bookshops' annoyance at withdrawal of original Fantastic Beasts

Bookshops have expressed anger that they can no longer get hold of the 2001 edition of Fantastic Beasts and Where to Find Them for customers ahead of the film release next week. Continue reading at The Bookseller

[ The Bookseller | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #expressed anger #fantastic beasts


'Original' take on psychological thriller to Del Rey

Ebury imprint Del Rey has acquired The One, an "original and modern take on a psychological thriller" by John Marrs. Continue reading at The Bookseller

[ The Bookseller | 2016-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #psychological thriller #del rey #john marrs


Snapchat is raiding top competitors for talent, and charging top dollar for ads

Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. Snapchat is also trying hard to woo advertisers. It’s hiring ad sales talent, launched an API and integrated third-party measurement firms. Meanwhile, publishers are... Continue reading at Digiday

[ Digiday | 2016-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post snapchat #ads appeared #make money #email newsletters


Vox Media Strikes Deal to Promote StubHub With Content, Integrations and Ads

Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age

[ Advertising Age | 2016-11-02 00:00:00 UTC ]
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PRH Drives Fan Engagement with Open Houses, Retreats

Penguin Random House has found ticketed, special events that offer more than a mere reading are resonating with readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-02 00:00:00 UTC ]
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Scribd Adds Magazines to Its Content Offerings

The online reading subscription service is adding magazines to its suite of content offerings, which currently includes ebooks, digital documents and audiobooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content offerings #includes ebooks


Nielsen Children's Book Summit: YouTube, Discoverability, All Ages Content, and Brands as Platforms

YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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A&E to Air Hearst-Branded Content on Its Networks, Advertisers in Tow

The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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Hearst Previews New Content and Sponsorship Opportunities at MagFront

When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted its fourth MagFront presentation at Hearst Tower, previewing... Continue reading at AdWeek

[ AdWeek | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #surprise appearance #oprah winfrey #lenny letter #great success #joanna coles


Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
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Scripps Explores Pinterest's Snapchat Rival

Pinterest plans to launch its Explore section with a fitting publisher, Scripps Networks Interactive -- the owner of Food Network, HGTV and Travel Channel, according to people familiar with the media partnership.Pinterest also could bring Tastemade into the fold, one of the people said.Explore... Continue reading at Advertising Age

[ Advertising Age | 2016-10-21 00:00:00 UTC ]
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Bloomsbury snaps up 'original' murder mystery at auction

Bloomsbury has acquired an “original” high concept murder mystery debut by tech journalist Stuart Turton in a hotly contested auction ahead of Frankfurt Book Fair. Continue reading at The Bookseller

[ The Bookseller | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury snaps #murder mystery


How Snapchat's Big Changes Impact Advertisers and Publishers

Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age

[ Advertising Age | 2016-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #months ago #unique views


Comixology Debuts Line of Exclusive Original Comics

The Amazon-owned digital comics marketplace is launching a program to release original digital comics. The titles will be available exclusively via Comixology and the Kindle platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle platform


I want my Snapchat TV: MTV is launching Discover shows

MTV is rolling out three new short-form video series on its international Snapchat Discover channel this fall. It has six more in development and plans to bring more of that production in-house (two initial series, “Show Us Ur Phone” and “MTV Threads,” were made with outside production... Continue reading at Digiday

[ Digiday | 2016-10-04 00:00:00 UTC ]
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Five unpublished biographies in contention for £2,000 prize

The Biographers' Club has revealed the shortlist for the 2016 Tony Lothian Prize, which awards £2,000 to the best proposal for an uncommissioned first biography. Continue reading at The Bookseller

[ The Bookseller | 2016-09-30 00:00:00 UTC ]
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