#weather channel

Publishing news tagged with #weather channel

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‘A fun adventure, not a business’: The Weather Channel stopped publishing video on Facebook

The Weather Channel is no longer actively publishing videos to Facebook due to a lack of meaningful revenue and Facebook's tendency to routinely shift its priorities. The post ‘A fun adventure, not a business’: The Weather Channel stopped publishing video on Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meaningful revenue #weather channel #facebook appeared #facebook due


Video publishers seek to extend Facebook content beyond Facebook

Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at 'Digiday'

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising revenue #video publishers #weather channel #tv show #streaming platforms #facebook appeared


Weather Channel’s Neil Katz: Platforms ‘have the power’ — for now

The Weather Company, which owns The Weather Channel brand, is on pace to get 2.5 billion video views on Facebook this year, said the publisher’s editor-in-chief Neil Katz. And yet there is still very little revenue being made by publishers on Facebook, which holds the power in its relationship... Continue reading at 'Digiday'

[ Digiday | 2016-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv networks #cable companies #weather company #weather channel #power struggle


Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at 'AdWeek'

[ AdWeek | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer data #big player #weather channel #app publishers


Google in Talks to Buy AdMeld for $400 Million

Google is in talks to buy AdMeld, a display advertising company, for $400 million, according to the New York Times. TechCrunch first reported the acquisition, but inside sources told the Times that the deal hadn’t been finalized and that negotiations could still fall apart. An acquisition of... Continue reading at 'AdWeek'

[ AdWeek | 2011-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blog post #people connect #display advertising #neal mohan #hearst television #weather channel #venture capital