Google in Talks to Buy AdMeld for $400 Million

Google is in talks to buy AdMeld, a display advertising company, for $400 million, according to the New York Times. TechCrunch first reported the acquisition, but inside sources told the Times that the deal hadn’t been finalized and that negotiations could still fall apart. An acquisition of that size by Google could attract regulatory scrutiny before closing, said the Times. Founded in 2007, AdMeld helps publishers choose from dozens of advertising networks sell their ads in real time. The company is run by Michael Barrett, the former chief revenue officer for Fox Interactive Media, and has raised more than $30 million in venture capital. It currently has over 500 customers including Fox News, The Weather Channel, and Hearst Television. On Thursday, Neal Mohan, Google’s vice president of display advertising, gave a keynote at the Interactive Advertising Bureau’s Internet Week event in which he emphasized the importance of display advertising, which he believes could grow to be a $200 billion industry. (Eric Schmidt made this same claim in February.) “We’re at the beginning of a user-focused revolution, where people connect and respond to display ads in ways we’ve never seen before,” Mohan wrote in a blog post about his speech. Continue reading at 'AdWeek'

[ AdWeek | 2011-06-11 00:00:00 UTC ]
News tagged with: #venture capital #weather channel #hearst television #neal mohan #display advertising #people connect #blog post

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Google Officially Buys Admeld

Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed,... Continue reading at AdWeek

[ AdWeek | 2011-06-14 00:00:00 UTC ]
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Author loses spot in Top 10 after buying 400 copies of his own book

Mark Dawson’s purchase pushed his thriller The Cleaner up the Sunday Times chart, but the sales monitor Nielsen has now revised its figuresAuthor Mark Dawson has lost his Top 10 position in the Sunday Times bestseller charts for his thriller The Cleaner after revealing that he bought 400 copies... Continue reading at The Guardian

[ The Guardian | 2020-07-22 11:24:02 UTC ]
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Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
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Lt. Gov. Justin Fairfax of Virginia Sues CBS for Defamation, Seeking $400 Million

He filed the lawsuit in response to interviews on “CBS This Morning” with two women who accused him of sexual misconduct. Continue reading at The New York Times

[ The New York Times | 2019-09-12 20:59:59 UTC ]
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Why would Google want to buy Pearson?

While educational publishers sought to build bespoke platforms to engage educators, tech giants secured the channel. Jon White wonders—is a shift about to occur? Continue reading at The Bookseller

[ The Bookseller | 2019-05-02 00:00:00 UTC ]
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Bustle Digital Group Buys Mic for an Estimated $5 Million

Executives at digital news publisher Mic managed to lay off nearly the entire company and secure a new owner all in one day. The company, which launched with a splash as a go-to news source for millennials, is officially being sold to Bryan Goldberg's Bustle Digital Group. Sources say a... Continue reading at AdWeek

[ AdWeek | 2018-11-30 00:00:00 UTC ]
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Google Assistant wants to talk to you like a friend—and call in your dinner reservation

Google Assistant may have debuted as a bonus feature in the company’s ho-hum Allo messaging app, but it’s been on a roll ever since. The AI helper is now embedded in more than 500 million devices worldwide, Google revealed Tuesday during its annual I/O developer conference keynote. The company... Continue reading at PC World

[ PC World | 2018-05-09 00:00:00 UTC ]
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B&N Education Buys Student Brands for $58.5 Million

Barnes & Noble Education has acquired Student Brands, a direct-to-student subscription-based writing skills service, for $58.5 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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PRH Buys Spain's Ediciones B for Rumored €40 Million

Penguin Random House has agreed to buy major Barcelona-based publisher Ediciones B for a rumored €40 million, further consolidating its power in Spanish-language markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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B&N Education Buys MBS for $174 Million

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[ Publishers Weekly | 2017-02-28 00:00:00 UTC ]
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Google Is Targeting Travel Marketers to Buy Native Programmatic Ads

In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek

[ AdWeek | 2016-11-03 00:00:00 UTC ]
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WeHo ad tech company begins $100-million buying spree to launch an online publishing arm

West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
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The E.W. Scripps Co. Buys Cracked for $39 Million

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[ Advertising Age | 2016-04-13 00:00:00 UTC ]
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Johnston Press in advanced talks to buy the i newspaper in £25m deal

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[ The Guardian | 2016-02-11 00:00:00 UTC ]
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Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which... Continue reading at AdWeek

[ AdWeek | 2015-10-17 00:00:00 UTC ]
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Axel Springer Wants to Buy Business Insider for Around $560 Million

German publishing giant Axel Springer is closing in on a deal to buy Business Insider, in a deal that would value the Web publisher at around $560 million.      Sources familiar with the two companies think a transaction could close w ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-22 00:00:00 UTC ]
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News Corporation to Buy Unruly for Up to $176 Million

News Corporation announced Wednesday that it was buying Unruly, a video ad technology company, in a deal worth up to $176 million that underscores the publishing company’s continued push to remake itself for the digital age.   Fou ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-17 00:00:00 UTC ]
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The Andersons Agree to Buy Books-A-Million

The board of directors of the retail chain has signed a definitive agreement to be acquired by the Anderson family for $3.25 per share. Continue reading at Publishers Weekly

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Newsonomics: Could a Small Google Tech Change Mean Tens of Millions to News Publishers?

The late April news was impressive and divisive: Google would spend €150 million on a new Digital News Initiative (DNI) partnership with European news publishers (“Google to launch $150 million partnership with publishers&rdquo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-19 00:00:00 UTC ]
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