Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue

Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts at the heart of the team, that have helped drive its success, according to group digital director Wil Harris. Now it's eyeing 2017 expansion, and more hires are on the way. The post Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-28 00:00:00 UTC ]
News tagged with: #content studios #display advertising #digital revenue

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1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

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[ Digiday | 2019-08-14 04:01:54 UTC ]
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In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact

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Conde Nast veteran Kim Kelleher tapped to lead AMC Networks ad sales

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Conde Nast launches new ad program for performance marketers

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‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann

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Conde Nast’s digital leadership ranks thin with recent exec departures

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Conde Nast Britain leads the first Digiday Publishing Awards Europe with three wins

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Conde Nast International’s digital chief: ‘You can’t win a race for reach’

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Pitchfork Staff, Kendall Jenner and Ronda Rousey Appear in New Conde Nast Ad Campaign

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