Condé Nast's Latest Digital Move

Magazine publishers have been criticized for being slow to meet advertisers’ demands for performance metrics, but Condé Nast is taking a step in that direction with an investment in Flite, a cloud-based platform that lets brands measure and adjust their ads in real time. Condé Nast has been a client of Flite's along with other publishers including Hearst Magazines, Forbes, Tribune Interactive and Federated Media; after today's announcement, it now owns 11 percent of it. Condé Nast president Bob Sauerberg told The New York Times that the investment represented an aggressive strategy to deliver “more scalable, robust set of digital offerings” to consumers and marketers. The announcement came out of the Condé Nast Media Group, which just put a greater emphasis on growing digital revenue in a leadership shake-up. The company has made a number of digital acquisitions lately as it seeks to reduce its reliance on print advertising. Publishers have had difficulty converting print dollars to digital revenue, so supposedly, as the use of tools like this spread and they can demonstrate results for clients, they’ll be able to charge higher rates for digital advertising. Continue reading at 'AdWeek'

[ AdWeek | 2012-08-20 00:00:00 UTC ]
News tagged with: #digital offerings #greater emphasis #print advertising #digital revenue #digital advertising

Other Publishing stories related to: 'Condé Nast's Latest Digital Move'


Condé Nast's Latest Digital Move

Magazine publishers have been criticized for being slow to meet advertisers’ demands for performance metrics, but Condé Nast is taking a step in that direction with an investment in Flite, a cloud-based platform that lets brands measure and adjust their ads in real time. Condé Nast has been a... Continue reading at AdWeek

[ AdWeek | 2012-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital offerings #greater emphasis #print advertising #digital revenue #digital advertising


Twitter, Meredith Are Latest NewFronts Participants Moving to Digital-Only Presentations

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[ AdWeek | 2020-03-11 20:24:39 UTC ]
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Bank of Montreal to move NYC headquarters to former Conde Nast building

Bank of Montreal has signed a 15-year lease for six floors at 151 W. 42nd St., the Times Square skyscraper that used to house publishing company Conde Nast. The Canadian bank’s capital-markets... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-04-03 00:00:00 UTC ]
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Conde Nast’s digital leadership ranks thin with recent exec departures

The departures come at a particularly challenging time for the embattled prestige magazine publisher. The post Conde Nast’s digital leadership ranks thin with recent exec departures appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-10 00:00:00 UTC ]
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Cond Nast Swings at Digital and TV in Its NewFronts Pitch

It took about 30 seconds after the opening montage at Cond Nast's NewFronts presentation on Tuesday for the publisher to take advantage of the mess in digital media."Fake news, alternatives facts, fraud, non-brand-safe content," chief business officer Jim Norton told the crowd at Cipriani 25 in... Continue reading at Advertising Age

[ Advertising Age | 2017-05-03 00:00:00 UTC ]
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In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact

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[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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Playing catch-up, Conde Nast navigates a tricky digital evolution

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[ Digiday | 2017-03-02 00:00:00 UTC ]
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Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue

Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts... Continue reading at Digiday

[ Digiday | 2016-11-28 00:00:00 UTC ]
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Conde Nast International’s digital chief: ‘You can’t win a race for reach’

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[ Digiday | 2016-10-27 00:00:00 UTC ]
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Conde Nast Is Looking to Hire a Top Digital Executive

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[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Conde Nast's Golf World Magazine Goes Digital-Only

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[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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Conde Nast, Other Publishers Look to Standardize Audience Metrics In Digital Editions

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[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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Condé Nast Publisher Moves: Kremins to Condé Nast Traveler, Myers to Brides, Bloom to Lucky

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[ Folio Magazine | 2011-09-17 00:00:00 UTC ]
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Vice Media files for Chapter 11 bankruptcy, the latest in a string of digital media setbacks

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Condé Nast Unveils Expanded Digital Video Slate During NewFronts

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[ AdWeek | 2023-05-04 14:15:00 UTC ]
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BuzzFeed to buy HuffPost from Verizon in latest digital media deal

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[ Publishing Perspectives | 2020-07-10 17:02:00 UTC ]
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