Email Newsletters Hit a Speed Bump: Inaccurate Open Rates

Email newsletters are hot, with whole digital-media startups built on their backs and traditional publishers like The New York Times and The Washington Post producing them by the dozens.The conversational news roundup TheSkimm, for example, says it has over three million subscribers. Lena Dunham and Jenni Konner's Lenny Letter claims hundreds of thousands. That reach is valuable when drawing readers to websites' homepages keeps getting harder. Both are now focused on building sustainable businesses, backed by venture capital at TheSkimm and by magazine powerhouse Hearst in the case of Lenny.But another newsletter flagged an unexpected challenge last week, one that caused its founders to rethink their primary method of distribution and introduce an app to complement it. Liza Darwin and Casey Lewis, who started Clover Letter in February for teen girls, wrote on Medium that their strong start was running into a problem with their open rate. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-07-13 00:00:00 UTC ]

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Indie Bookstores Report a Strong Start to a Short Holiday Season

Independent bookshops around the country are reporting that, despite a late start to the holiday season, sales last weekend were mostly on par with or better than the 2023 post-Thanksgiving weekend, with Small Business proving especially busy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-12-04 05:00:00 UTC ]
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Leigh Stein’s ‘Self Care’ chronicles the rise and reckonings of the girlboss era

The author’s debut novel presciently captures the girlboss era right as it seems to be coming to an end. Whether you loved them or hated them, few entrepreneurs generated more buzz in the 2010s than so-called “girlbosses”—young, mostly white, female founders who disrupted industries including... Continue reading at Fast Company

[ Fast Company | 2020-06-30 05:00:00 UTC ]
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Get 'Kali Linux -- An Ethical Hacker's Cookbook, 2nd Edition' ($44.99 value) FREE for a limited time

Many organizations have been affected by recent cyber events. At the current rate of hacking, it has become more important than ever to pentest your environment in order to ensure advanced-level security. Kali Linux -- An Ethical Hacker's Cookbook from Packt Publishing is packed with practical... Continue reading at Betanews

[ Betanews | 2020-01-07 19:02:44 UTC ]
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'Becoming' Gives a Strong Start to Holiday Sales

'Becoming' by Michelle Obama was easily the biggest hit at independent bookstores over the Thanksgiving weekend. Indies were also keeping a wary eye on inventory levels amid reports of potential shortages of hot-selling titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-28 00:00:00 UTC ]
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Woodward’s 'Fear' Off to a Strong Start

Across the capital and across the country, booksellers reported brisk sales of Bob Woodward’s 'Fear' on its first day on the shelves. B&N called it the fastest selling adult title in three years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-12 00:00:00 UTC ]
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Redmayne praises 'strong start to third century' at HC summer party

Chief executive Charlie Redmayne revealed HarperCollins had begun its third century “incredibly strongly”, at the publisher’s summer party, attended by guests such as David Cameron and Eddie Redmayne. Continue reading at The Bookseller

[ The Bookseller | 2018-07-06 00:00:00 UTC ]
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Men’s Health Taps New Creative Director | People on the Move

Men’s Health announced this week that Jamie Prokell will take on the role of creative director for the magazine, becoming Richard Dorment’s second hire since taking over as editor-in-chief. Starting July 2, Prokell will report directly to Dorment and will be in charge of guiding the brand’s... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-13 00:00:00 UTC ]
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Indigo's Revenue Rises 6.8% in Q1 of Fiscal 2018

Indigo Books & Music got off to a strong start to fiscal 2018, posting a 6.8% sales gain in the first quarter ended July 1, 2017. The company cut its loss to C$5.3 million, from C$9 million in last year's first period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-09 00:00:00 UTC ]
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Flummoxed by the 'Broken' Ad-Supported Publishing Model, Medium Slashes Staff

Medium, the online publishing company started by Twitter co-founder Ev Williams, is changing its business model and cutting a third of its staff.The company, which has raised $132 million in venture capital from investors including Greylock Partners and Andreessen Horowitz, relied on the same... Continue reading at Advertising Age

[ Advertising Age | 2017-01-05 00:00:00 UTC ]
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Hoopla Touts Growth, Announces New Partners

For digital library platform Hoopla Digital, 2016 was a very a good year—and 2017 looks to be off to a strong start. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-04 00:00:00 UTC ]
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Ad Age's Magazines of the Year 2016: See All the Winners

It's a challenging time for magazine publishers, right? Of course, because it's a challenging time for anyone in the business of creating content and attracting audiences -- even (or especially) pure-play digital companies.The truth is, there are countless Silicon Valley startups, propped up by... Continue reading at Advertising Age

[ Advertising Age | 2016-12-19 00:00:00 UTC ]
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Email Newsletters Hit a Speed Bump: Inaccurate Open Rates

Email newsletters are hot, with whole digital-media startups built on their backs and traditional publishers like The New York Times and The Washington Post producing them by the dozens.The conversational news roundup TheSkimm, for example, says it has over three million subscribers. Lena Dunham... Continue reading at Advertising Age

[ Advertising Age | 2016-07-13 00:00:00 UTC ]
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‘Facebook is everything to us’: How Little Things grew to 50 million users in under three years

Feel-good publisher Little Things has built an audience of 50 million users a month thanks to Facebook -- and it's profitable. CEO Joe Speiser joined the Digiday Podcast to discuss how the publisher grew out of its roots as a pet-food retailer, why he's not too worried about being overly reliant... Continue reading at Digiday

[ Digiday | 2016-05-13 00:00:00 UTC ]
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Coloring Books Drive Big Holiday Sales at Independent Booksellers

The enduring popularity of coloring books for adults and a successful Small Business Saturday got the holiday season off to a strong start for independent booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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Adland Vet Mitchell Caplan Joins IBT Media as First CMO

IBT Media, the company perhaps best known for buying and reviving Newsweek, hired Mitchell Caplan, the chief marketing officer at creative agency Olson, as its first CMO, the company announced today.The addition of Mr. Caplan marks the latest step forward for this digital publisher, which is... Continue reading at Advertising Age

[ Advertising Age | 2015-06-24 00:00:00 UTC ]
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Bologna 2015: Early Impressions from a Busy, Sunny Fair

Amid its warmest weather in years, the Bologna Children’s Book Fair got off to a strong start on Monday, with most of the agents, editors, and rights managers PW spoke with finding it to be a positive, active fair, though no single title had yet risen to be a "book of the fair." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-31 00:00:00 UTC ]
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Bustle CEO: Depending on Facebook is a mistake

Bustle CEO Bryan Goldberg just raised another $15.5 million in venture capital for his women's interest site, and says, no, there is no publishing bubble. The post Bustle CEO: Depending on Facebook is a mistake appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-19 00:00:00 UTC ]
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Six new billionaires from Bay Area make the Forbes 400 list

A half-dozen of the 27 newcomers on the Forbes annual list of the 400 richest U.S. citizens disclosed this week are from the San Francisco Bay Area, including four in technology, one in biotechnology and one in venture capital. Topping the newcomer list in net worth was Jan Koum, co-founder and... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-10-01 00:00:00 UTC ]
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Indigo Has Big First Quarter

Indigo Books & Music got off to a strong start in fiscal 2015, posting a 5.4% growth in revenue in the first quarter ended June 28, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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