Nielsen Children's Book Summit: YouTube, Discoverability, All Ages Content, and Brands as Platforms

YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
News tagged with: #top brands #nielsen children #book summit

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Children’s Book Summit: Nielsen on Kids, Their Trends, and Their Parents

Taking a holistic approach that might warm the heart of a millennial mom, Nielsen's third conference on the young readers' market looked at their parents, too. The post Children’s Book Summit: Nielsen on Kids, Their Trends, and Their Parents appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers #book summit #post children


Nielsen Children’s Book Summit Preview: Conversation Over Charts

From 'the push and pull' of screen time to millennial parents, Nielsen's children's books summit promises to interweave data and discussion. The post Nielsen Children’s Book Summit Preview: Conversation Over Charts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #millennial parents #screen time #nielsen children


3 Key Takeaways from the Nielsen Children’s Book Summit

Children's books boosting the global publishing industry. Here's what you need to know to capitalize on this opportunity. The post 3 Key Takeaways from the Nielsen Children’s Book Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book summit #nielsen children


Nielsen Summit Shows the Data Behind the Children's Book Boom

The book team at Nielsen held its second-annual Children's Book Summit, to discuss the current children's publishing market, presenting data that showed a wide range of sales and demographic trends. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide range #publishing market #book summit


Nielsen to Hold New Children's Book Summit

The Nielsen Children’s Book Summit will be held on December 12 at the McGraw-Hill Auditorium in New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill auditorium #book summit #nielsen children


Children's market explored at New York Children’s Book Summit

The first Nielsen Children’s Book Summit convened in New York on Friday (12th December) at the McGraw-Hill Auditorium in midtown, saw over 150 participants attending the day-long meeting organized by Nielsen Book Americas SVP Jonathan Stolper and Bookigee’s Kristen McLean. They worked to be... Continue reading at The Bookseller

[ The Bookseller | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kristen mclean #mcgraw-hill auditorium #book summit #nielsen children


Children's Books in China 2018: Beijing Baby Cube Children’s Brand Management Company

Baby Cube was founded by husband-and-wife team Yang Wenxuan and Liu Hong. The company grew out of their past professional experience in online retailing and literary publishing and out of their community outreach work focused on helping children to start reading. “It started as a reading club in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing program #start reading #literary publishing #online retailing #helping children


Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek

[ AdWeek | 2020-03-27 14:55:42 UTC ]
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A new Missouri bill proposes jailing librarians who provide children “age-inappropriate” books.

A proposed law in Missouri would fine, and possibly jail, librarians who provide books to children that a parental board deemed inappropriate, a policy so extreme that it has attracted national attention. House Bill 2044, or “the Parental Oversight of Public Libraries Act,” introduced by... Continue reading at Literrary Hub

[ Literrary Hub | 2020-01-16 16:35:23 UTC ]
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Puffin books join children's audio platform Yoto

Books from Puffin authors Roald Dahl and Paul McCartney are to be made available for purchase on Yoto, an audio platform for children that plays content using smart cards. Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 14:08:31 UTC ]
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Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands

Inception's Bookful app has the advantage of the beloved Beatrix Potter content and other Penguin Random House brands on which to base its first six digital books. The post Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
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Sourcing Content: Sara Sargent of HarperCollins Children’s Books on Working With Wattpad

HarperCollins Children's Books' executive editor Sara Sargent says she's 'combining a non-traditional way of sourcing books with traditional storytelling' with Wattpad. The post Sourcing Content: Sara Sargent of HarperCollins Children’s Books on Working With Wattpad appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-05 00:00:00 UTC ]
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Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Online video platform for children’s books launches

Sigalit Hart, a children’s storyteller and producer, has launched an online TV channel dedicated to children’s books. Continue reading at The Bookseller

[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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Trusted Media Brands Cuts Children’s Book Publisher

Thirty-one employees face layoffs, though magazine brands not affected. The post Trusted Media Brands Cuts Children’s Book Publisher appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
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Romancing the Data: Nielsen’s First Romance Book Summit at RWA

'There is no area in publishing today more transformed by digital than romance,' Nielsen's conference organizers say. And they're creating an unprecedented event for both authors and publishers in July. The post Romancing the Data: Nielsen’s First Romance Book Summit at RWA appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-25 00:00:00 UTC ]
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Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dating back #atlas obscura #digiday podcast #platforms appeared


The Importance of Licensing: Children’s Brands and Books

Randy Petway of Publishing Technology previews his talk at the Frankfurt Book Fair about licensing children's books and media properties. The post The Importance of Licensing: Children’s Brands and Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media properties #books appeared


Minecraft, YouTube, David Walliams and more: children's books in 2014

What we learned from The Bookseller Childrens Conference about how kids are reading and how publishers are respondingIn 2014, childrens books are facing more competition than ever from other forms of entertainment, particularly digital: games, apps, YouTube and social networking.Does this mean... Continue reading at The Guardian

[ The Guardian | 2014-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networking #david walliams #digital opportunities #childrens books