The Magazine World’s Oldest, Richest and Biggest Audiences

While the MPA's new Magazine Media 360 report aims to capture the raw reach of some of the industry's top brands, media research firm GfK MRI delves deeper into exactly who makes up those audiences. The company—which actually provides the MPA with its print and digital edition readership numbers—released its fall magazine audience estimates this week, capturing key demographic data for more Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-12-05 00:00:00 UTC ]
News tagged with: #biggest audiences #magazine world #top brands

Other news stories related to: "The Magazine World’s Oldest, Richest and Biggest Audiences"

The Magazine World’s Oldest, Richest and Biggest Audiences

While the MPA's new Magazine Media 360 report aims to capture the raw reach of some of the industry's top brands, media research firm GfK MRI delves deeper into exactly who makes up those audiences. The company—which actually provides the MPA with its print and digital edition readership... Continue reading at Folio Magazine

[ Folio Magazine | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top brands #magazine world #biggest audiences

VMAs Swiftly Reach Biggest Audience in 4 Years

The 2024 Video Music Awards were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8%... Continue reading at AdWeek

[ AdWeek | 2024-09-13 11:57:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #biggest audience #wednesday night #nielsen data #big ratings #8% year #vmas delivered

The VMAs Swiftly Reach Biggest Audience in 4 Years

The VMAs were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year... Continue reading at AdWeek

[ AdWeek | 2024-09-12 22:15:35 UTC ]
More news stories like this | News stories tagged with: #nielsen #biggest audience #wednesday night #nielsen data #big ratings #8% year #vmas delivered

How one of the world’s oldest newspapers is using AI to reinvent journalism

Berrow’s Worcester Journal is one of several papers owned by the UK’s second biggest regional news publisher to hire ‘AI-assisted’ reporters On 7 October 1779 a letter appeared in Berrow’s Worcester Journal. “To the printer,” wrote a disgruntled reader. “I take the liberty of informing you and... Continue reading at The Guardian

[ The Guardian | 2023-12-28 14:03:33 UTC ]
More news stories like this | News stories tagged with: #news publisher #artificial intelligence #anonymous tip #greatly exaggerated #oldest newspapers

How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #digital content #google partnered #holiday season #product management #senior director

The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek

[ AdWeek | 2020-08-20 15:32:30 UTC ]
More news stories like this | News stories tagged with: #digital media #biggest brands #programmatic advertising

How Many Books is Too Many? Ask the World’s 10 Biggest Libraries

There are 22 libraries in the world with a whopping 15 million items catalogued. Here are ten of the world's biggest - with a few facts and some pictures. Continue reading at Book Riot

[ Book Riot | 2020-07-27 10:30:43 UTC ]
More news stories like this | News stories tagged with: #libraries

Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | News stories tagged with: #digital publishers #brand safety #marketing campaigns #pride month #hate speech #president trump #artificial intelligence

Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age

[ Advertising Age | 2018-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #potential buyers #tribune publishing #alexa app

Utah Valley Magazine’s Founder on Understanding the Needs of Your Audience

Last month, Folio: celebrated the Top Women in Media awards and highlighted achievements made by over 100 women across the industry. From Up & Comers to Corporate Champions, these women have done everything from achieving new revenue streams for their companies to building new brands from... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-17 00:00:00 UTC ]
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Stormy Daniels brings '60 Minutes' its biggest audience since the Obamas were on in 2008

The highly anticipated “60 Minutes” interview with adult film star Stormy Daniels on Sunday, during which she discussed President Trump, was watched by 21.3 million viewers, the CBS program’s largest audience since 2008. Data from Nielsen showed that was most viewers an episode of the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen showed #largest audience

Inside the OED: can the world’s biggest dictionary survive the internet? – podcast

For centuries, lexicographers have attempted to capture the entire English language. Technology might soon turn this dream into reality – but will it spell the end for dictionaries?• Read the text version hereSubscribe via Acast, Apple Podcasts Audioboom, Soundcloud, Mixcloud & Sticher. Join... Continue reading at The Guardian

[ The Guardian | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #podcasts@theguardian

'Ebooks are stupid', says head of one of world's biggest publishers

The chief executive of Hachette Livre, Arnaud Nourry, says the industry has had ‘one or two successes among a hundred failures’ and that ebooks have ‘no creativity’The head of one of the world’s largest book publishers has described the ebook as “a stupid product” that is unlikely to see further... Continue reading at The Guardian

[ The Guardian | 2018-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers return #screen fatigue #slight decline #digital publishing #biggest publishers #arnaud nourry

Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’

"When I arrived, nothing was broken. We had all the raw materials -- strong brands and great journalists -- but it felt like a bowl of spaghetti." The post Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media world

JK Rowling's return to Harry Potter makes her world's richest author in 2017

As her wizarding world returns to the stage and screen, Rowling’s $95m pushes James Patterson into second place with $87mJK Rowling will need to reserve a particularly large vault at Gringotts bank after a bumper year for the Harry Potter novelist magicked her back to the No 1 spot on Forbes’... Continue reading at The Guardian

[ The Guardian | 2017-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cursed child #harry potter #play script

Jeff Bezos briefly leapfrogs Bill Gates as world's richest person

Twenty-three years ago, Jeff Bezos was selling books out of his garage. On Thursday, the Amazon chief executive at least temporarily dethroned Bill Gates as the richest person in the world. Following a 1.3% jump in Amazon.com Inc. shares Thursday morning, Bezos, 53, was worth as much as $91.3... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling books #richest person #jeff bezos

Open Book: Talking Books at the World's Biggest Music Festival

PW's Louisa Ermelino reports on the robust book culture scene in and around the Glastonbury festival. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #glastonbury festival #talking books #open book

With an Audience in Hand, Meredith Launches a Newsstand Magazine

"Fixer Upper" stars Joanna and Chip Gaines release The Magnolia Journal today. The post With an Audience in Hand, Meredith Launches a Newsstand Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fixer upper

Sweeping CPG Study Finds Magazines Deliver Biggest Bang for Buck, Digital Video Lags

What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age

[ Advertising Age | 2016-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing world #cross-media campaigns #ad spending