Hearst Previews New Content and Sponsorship Opportunities at MagFront

When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted its fourth MagFront presentation at Hearst Tower, previewing its upcoming slate of content—and sponsorship opportunities—for an audience of approximately 200 advertisers and marketing execs. The editors of each of the publisher's 21 brands presented previews of their editorial franchises for 2017, all with an eye toward sponsor integration. For Hearst Magazines president of marketing and publishing director Michael Clinton, getting the editors involved in selling their own content has been integral the MagFront equation. "Whether you're an author or a playwright or an actor or an editor, it's been so interesting to see how the creative class has become very invested in the commercial success of their endeavors," he said. "I think our editors have really led that charge in [the magazine] world." Highlights included flagship brand Cosmopolitan's cross-platform "year of beauty," which will offer plenty of native content integrations both in-book and on the magazine's digital and social channels, per new editor Michele Promaulayko. Meanwhile, O, The Oprah Magazine is planning its own "year of adventure"—and an Oprah-branded cruise. Elle will be launching a new personal style initiative and awards platform, and Marie Claire will focus on "The... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-27 00:00:00 UTC ]

Other news stories related to: "Hearst Previews New Content and Sponsorship Opportunities at MagFront"


Oprah Winfrey names Elizabeth Strout's 'Tell Me Everything' as her latest book club pick

Oprah Winfrey’s latest book club pick will be a story of familiar faces — in more ways than one Continue reading at ABC News

[ ABC News | 2024-09-10 14:54:17 UTC ]
More news stories like this


Barry Diller Bets on Media Veterans to Turn Around The Daily Beast

The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times

[ The New York Times | 2024-04-15 13:00:12 UTC ]
More news stories like this


These tools from Arthur Brooks and Oprah Winfrey will help you get happier at work

Try the emotional self-management tools from their new book, ‘Build the Life You Want,’ to create a culture of shared growth and happiness. The best advice I’ve received about being myself came from happiness expert Arthur Brooks. While he explained the PANAS test—which measures your Positive... Continue reading at Fast Company

[ Fast Company | 2023-09-12 05:30:00 UTC ]
More news stories like this


Trump to publish book of letters from Kim Jong-un, Oprah Winfrey and others

Letters to Trump will contain 150 private letters written over more than 40 years, including correspondence with North Korean leaderDonald Trump has not yet announced a deal to write a White House memoir but he will publish a second post-presidential book next month – reportedly including... Continue reading at The Guardian

[ The Guardian | 2023-03-09 12:58:59 UTC ]
More news stories like this


From the Archive: October 29, 2001

In fall 2001, we reported on Oprah Winfrey’s decision to rescind her invitation to Jonathan Franzen to appear on her TV show after 'The Corrections' was named an Oprah’s Book Club pick. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
More news stories like this


Misha and the Wolves review – Holocaust hoax doc plays like thriller

This film about Misha Defonseca, author of a ‘memoir’ about escaping the Nazis and sheltering with wolves as a child, is propulsively watchable“Sometimes a story is so astonishing it’s unbelievable.” So said a Massachusetts radio presenter in the 90s, introducing Misha Defonseca, a local Jewish... Continue reading at The Guardian

[ The Guardian | 2021-09-02 06:00:18 UTC ]
More news stories like this


U.S. Book Show: Keynote Speakers

The inaugural U.S. Book Show will feature keynotes from Oprah Winfrey, Keanu Reeves, Elizabeth Warren, and many more. Take a look at our featured speaker programming here. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-14 04:00:00 UTC ]
More news stories like this


Oprah's Interview with Obama Airs on Publication Day

Oprah Winfrey's interview with Barack Obama premieres on Apple TV+ on Tuesday morning, just as copies of the hotly anticipated former president's memoir lands on bookstore shelves around the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-16 05:00:00 UTC ]
More news stories like this


Oprah and Brad Pitt are adapting Ta-Nehisi Coates’ The Water Dancer.

It was announced earlier today that MGM is teaming with Brad Pitt’s Plan B Entertainment, Oprah Winfrey’s Harpo Films, and director Kamilah Forbes on a film adaptation of National Book Award-winner Ta-Nehisi Coates’ 2019 bestselling novel, The Water Dancer. Coates’ debut novel tells the story of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-11 15:33:22 UTC ]
More news stories like this


`The books that see her through': Winfrey suggests seven

With Election Day approaching and the pandemic ongoing, Oprah Winfrey is setting aside her usual book club recommendations Continue reading at ABC News

[ ABC News | 2020-10-26 15:30:18 UTC ]
More news stories like this


What Media Buyers Think About Print Cuts at O, The Oprah Magazine

After more than 20 years in production, Oprah Winfrey's eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey's "Live your best life" motto. It is scheduled for... Continue reading at AdWeek

[ AdWeek | 2020-07-28 19:52:06 UTC ]
More news stories like this


Hearst Magazines President Troy Young Resigns After NYT Report

[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
More news stories like this


Hearst Magazines President Troy Young Resigns After NYT Report

[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
More news stories like this


Before 'American Dirt,' a history of Oprah's Book Club controversies

Oprah Winfrey first launched Oprah's Book Club on Sept. 16, 1996, 10 years into "The Oprah Winfrey Show," one of the highest-rated daytime talk shows in television history. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-03-10 14:00:38 UTC ]
More news stories like this


Oprah, Macmillan Promise 'To Do Better' to Amplify Latinx Voices

Oprah Winfrey's lively but emotional book club discussion of 'American Dirt' features Winfrey and Macmillan president Don Weisberg both promising to do better to amplify Latinx voices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-06 05:00:00 UTC ]
More news stories like this


Oprah Interview with 'American Dirt' Author Airs March 6 at Midnight

Oprah Winfrey's interview with Jeanine Cummins, the embattled author or 'American Dirt,' which was criticized by Latinx activists for containing stereotypical depictions of Mexican immigrants, will air on March 6 at midnight. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-05 05:00:00 UTC ]
More news stories like this


Oprah Winfrey promises a 'deeper' discussion of 'American Dirt' amid controversy

Oprah Winfrey is finally addressing the controversy surrounding her latest book club pick, "American Dirt," and promising to take its critics seriously. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-01-27 23:16:21 UTC ]
More news stories like this


Cosmo's editor reflects on her first year on the job

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend! Back in 2008, Jessica Pels was doing exactly what any ambitious, media-obsessed NYU grad should do: interning at A-list publications like... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 09:00:00 UTC ]
More news stories like this


'Oprah's Book Club' is coming to Apple TV+. Here's her first pick

Oprah Winfrey is bringing her own book club to Apple TV+, where she will sit down with the authors of her selections for each episode. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-09-23 17:53:47 UTC ]
More news stories like this