When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted its fourth MagFront presentation at Hearst Tower, previewing its upcoming slate of content—and sponsorship opportunities—for an audience of approximately 200 advertisers and marketing execs. The editors of each of the publisher's 21 brands presented previews of their editorial franchises for 2017, all with an eye toward sponsor integration. For Hearst Magazines president of marketing and publishing director Michael Clinton, getting the editors involved in selling their own content has been integral the MagFront equation. "Whether you're an author or a playwright or an actor or an editor, it's been so interesting to see how the creative class has become very invested in the commercial success of their endeavors," he said. "I think our editors have really led that charge in [the magazine] world." Highlights included flagship brand Cosmopolitan's cross-platform "year of beauty," which will offer plenty of native content integrations both in-book and on the magazine's digital and social channels, per new editor Michele Promaulayko. Meanwhile, O, The Oprah Magazine is planning its own "year of adventure"—and an Oprah-branded cruise. Elle will be launching a new personal style initiative and awards platform, and Marie Claire will focus on "The... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-27 00:00:00 UTC ]
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Condé Nast, the media conglomerate that owns publications like The New Yorker, Vogue and Wired, has announced a multi-year partnership OpenAI to display content from Condé Nast titles in ChatGPT as well as SearchGPT, the company’s prototype AI-powered search engine. The partnership comes amid... Continue reading at Engadget
[ Engadget | 2024-08-20 19:30:57 UTC ]
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It’s been a rough year for the literary festival. Sparked by a campaign from Fossil Free Books (FFB), nine festivals that previously relied on support from the Baillie Gifford Foundation dropped or lost that company’s sponsorship after the firm failed to divest from fossil fuel companies and... Continue reading at Literrary Hub
[ Literrary Hub | 2024-08-19 16:14:49 UTC ]
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Big names like Ryan Estrada, Derek Kirk Kim, and Jen Wang headline a fall lineup that’s full of fresh takes on familiar coming-of-age and romance themes—plus super-futuristic mermaids. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-12 04:00:00 UTC ]
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Among this fall’s noteworthy titles are novels by Rachel Kushner, Richard Price, and Elizabeth Strout about people grasping for a sense of community in a changing world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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America’s rightward drift, reproductive healthcare in a post-Roe world, and players behind the January 6 Capitol attack feature in this fall’s noteworthy titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Fall brings a fresh crop of suitably autumnal cozy fantasies and gothic horror alongside some hotly anticipated sequels from TJ Klune, Chloe Gong, and others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Fall brings form-breaking memoirs from seasoned novelists, context-shifting biographies of Audre Lorde and MLK, and autobiographies by the likes of Al Pacino and Josh Brolin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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America’s rightward drift, reproductive healthcare in a post-Roe world, and players behind the January 6 Capitol attack feature in this fall’s noteworthy titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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This season’s notable titles document pop culture innovations, take the measure of towering architects including I.M. Pei, and bring a fresh eye to canonical figures like Albrecht Dürer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Fall’s offerings reimagine parenting styles, navigate the challenges of the American healthcare system, and advise on forging connections at a time of increasing isolation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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This season’s crop includes new books from bestseller list mainstays, inquiries into the limits of AI, and explorations of animal communication. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Fall books focus on Black activism, Indigenous resistance, the Iranian hostage crisis, professors who became spies, and race and the Supreme Court. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Christmas romances are a staple of the season, but this fall also brings some love stories appropriate for Halloween, featuring magic, monsters, and even a couple of mortuaries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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The misdeeds of the über-wealthy, the histories of famous brands, strategies for avoiding burnout, and the nuts and bolts of starting a new business are among the topics covered in this season’s offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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This season, celebrities venture into the kitchen, baked goods get their due, and the rich and varied flavors of the South shine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Fall’s collections and anthologies turn to history, legacy, and lineage to celebrate poetry’s roots and its essential place in shaping an understanding of the present. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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This season, 50 Cent tries his hand at fiction, big names including Walter Mosley and Karin Slaughter return with fresh cases to crack, and a new class of crime writers comes into its own with a diverse slate of sophomore novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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America’s rightward drift, reproductive healthcare in a post-Roe world, and players behind the January 6 Capitol attack feature in this fall’s noteworthy titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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With her term winding down, the outgoing ALA president reflects on an eventful year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-10 04:00:00 UTC ]
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In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
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