When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted its fourth MagFront presentation at Hearst Tower, previewing its upcoming slate of content—and sponsorship opportunities—for an audience of approximately 200 advertisers and marketing execs. The editors of each of the publisher's 21 brands presented previews of their editorial franchises for 2017, all with an eye toward sponsor integration. For Hearst Magazines president of marketing and publishing director Michael Clinton, getting the editors involved in selling their own content has been integral the MagFront equation. "Whether you're an author or a playwright or an actor or an editor, it's been so interesting to see how the creative class has become very invested in the commercial success of their endeavors," he said. "I think our editors have really led that charge in [the magazine] world." Highlights included flagship brand Cosmopolitan's cross-platform "year of beauty," which will offer plenty of native content integrations both in-book and on the magazine's digital and social channels, per new editor Michele Promaulayko. Meanwhile, O, The Oprah Magazine is planning its own "year of adventure"—and an Oprah-branded cruise. Elle will be launching a new personal style initiative and awards platform, and Marie Claire will focus on "The... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-27 00:00:00 UTC ]
"It's a great time to be marketed to as a woman," said Jonathan Adams, chief digital officer, Maxus Americas.If most women wouldn't measure an era in those terms, exactly, it's true that nearly every month publishers roll out a digital media product aimed at them and the marketers that sell to... Continue reading at Advertising Age
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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Macmillan's Flatiron Books has announced that it will be publishing a memoir by Oprah Winfrey, and that the book, called 'The Life You Want,' will be the lead title in a new nonfiction imprint dedicated to titles selected by the media magnate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-03 00:00:00 UTC ]
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Oprah Winfrey’s endorsement was once enough to boost books to bestseller lists and send sales soaring of products dubbed her “favorite things.”Now Weight Watchers International Inc. is counting on that influence to propel its waning weight-loss brand past the competition of free diet and fitness... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-20 00:00:00 UTC ]
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Waterstones has said its 'Buy Books For Syria' campaign has already been a “great success” after first few days. While the company could not yet give sales figures for how many titles customers had been bought under the appeal, Sandra Taylor, head of PR and events at Waterstones, said it... Continue reading at The Bookseller
[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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Two Roads has acquired a début novel that has been picked by Oprah Winfrey for her Book Club 2.0. Lisa Highton bought British Commonwealth rights excluding Canada to Ruby by Cynthia Bond from Lance Fitzgerald at Crown US. Ruby is an “epic, unforgettable story of a man determined to protect the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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Mark Zuckerberg is not Oprah Winfrey. It may not matter to publishing folk, though. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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Macmillan Audio has announced that Oprah Winfrey is in the studio narrating the audiobook for "What I Know For Sure." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
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'The Invention of Wings' by Sue Monk Kidd is receiving rave reviews and was recently selected as the latest pick for Oprah Winfrey's revamped book club. But how much of the book actually comes from history? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-09 00:00:00 UTC ]
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Just in time for the holidays, Oprah Winfrey has selected a new book for her Book Club 2.0: "The Invention of Wings" by Sue Monk Kidd.Just in time for the holidays, Oprah Winfrey has selected a new book for her Book Club 2.0: "The Invention of Wings" by Sue Monk Kidd. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-12-10 00:00:00 UTC ]
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Per a report from Bloomberg last night, Fox Networks president of distribution Mike Hopkins is close to being named CEO of Disney/21st Century Fox/Comcast joint venture Hulu. After founder Jason Kilar resigned in March (along with chief technology officer Tom Rich), svp of content and... Continue reading at AdWeek
[ AdWeek | 2013-10-11 00:00:00 UTC ]
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It burned through at least $40 million and never came close to turning a profit, but that doesn’t mean The Daily was a failure, according to Robert Thomson, the soon-to-be CEO of News Corp.’s publishing spin-off. “It wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-08 00:00:00 UTC ]
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Lance Armstrong's memoir, "It's Not About The Bike" is the focus of a class-action lawsuit filed this week in California on behalf of unhappy readers.For years, Lance Armstrong denied he had used performance-enhancing drugs to win seven Tours de France. There had been accusations; he'd even been... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-01-24 00:00:00 UTC ]
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'The Twelve Tribes of Hattie,' a first novel for author Ayana Mathis, has become the latest book chosen for Oprah Winfrey's Book Club 2.0. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-12-05 00:00:00 UTC ]
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After two years, Oprah Winfrey's highly influential book club is being revived, with "Wild," by Cheryl Strayed, as the first selection. Continue reading at The New York Times
[ The New York Times | 2012-06-02 00:00:00 UTC ]
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