"It's a great time to be marketed to as a woman," said Jonathan Adams, chief digital officer, Maxus Americas.If most women wouldn't measure an era in those terms, exactly, it's true that nearly every month publishers roll out a digital media product aimed at them and the marketers that sell to them. Most recently, in early February, Time magazine introduced Motto, which offers women "advice worth sharing."There have been new newsletters: Lenny, from Lena Dunham and Jenni Konner, arrived in September and quickly secured a deal for Hearst Magazines to sell ads and power a website. Clover, a newsletter for teenage girls, began in February. (They joined TheSkimm, a three-and-a-half-year-old newsletter that Oprah Winfrey has enthused about on Twitter.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
The publisher has adopted thresholds for how many users and impressions can serve as the deterministic basis and for how many categories can be in its contextual taxonomy. Continue reading at Digiday
[ Digiday | 2024-09-25 04:01:00 UTC ]
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Oprah Winfrey’s latest book club pick will be a story of familiar faces — in more ways than one Continue reading at ABC News
[ ABC News | 2024-09-10 14:54:17 UTC ]
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Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday
[ Digiday | 2024-03-27 04:01:00 UTC ]
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Rita Bullwinkel’s debut novel Headshot takes place in the confines of a boxing ring in Reno, Nevada, over two days of championship matches to determine the winner of the 12th Annual Women’s 18 & Under Daughters of America Cup. Her protagonists, eight teenage girls, fight each other in a... Continue reading at Electric Literature
[ Electric Literature | 2024-03-13 11:00:00 UTC ]
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Try the emotional self-management tools from their new book, ‘Build the Life You Want,’ to create a culture of shared growth and happiness. The best advice I’ve received about being myself came from happiness expert Arthur Brooks. While he explained the PANAS test—which measures your Positive... Continue reading at Fast Company
[ Fast Company | 2023-09-12 05:30:00 UTC ]
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Letters to Trump will contain 150 private letters written over more than 40 years, including correspondence with North Korean leaderDonald Trump has not yet announced a deal to write a White House memoir but he will publish a second post-presidential book next month – reportedly including... Continue reading at The Guardian
[ The Guardian | 2023-03-09 12:58:59 UTC ]
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In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to reorganize its internal sales structure around industry categories by the end of the first quarter. The move will shift the sales and marketing staff away... Continue reading at AdWeek
[ AdWeek | 2023-02-24 12:33:37 UTC ]
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In fall 2001, we reported on Oprah Winfrey’s decision to rescind her invitation to Jonathan Franzen to appear on her TV show after 'The Corrections' was named an Oprah’s Book Club pick. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
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This film about Misha Defonseca, author of a ‘memoir’ about escaping the Nazis and sheltering with wolves as a child, is propulsively watchable“Sometimes a story is so astonishing it’s unbelievable.” So said a Massachusetts radio presenter in the 90s, introducing Misha Defonseca, a local Jewish... Continue reading at The Guardian
[ The Guardian | 2021-09-02 06:00:18 UTC ]
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The inaugural U.S. Book Show will feature keynotes from Oprah Winfrey, Keanu Reeves, Elizabeth Warren, and many more. Take a look at our featured speaker programming here. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-14 04:00:00 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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Oprah Winfrey's interview with Barack Obama premieres on Apple TV+ on Tuesday morning, just as copies of the hotly anticipated former president's memoir lands on bookstore shelves around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-16 05:00:00 UTC ]
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Debi Chirichella was named president of Hearst Magazines today, after serving in the role in an interim capacity for a little over three months. Before she was named acting president in July, she had been executive vice president and chief financial officer. Chirichella joined the company in... Continue reading at AdWeek
[ AdWeek | 2020-11-11 20:13:08 UTC ]
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It was announced earlier today that MGM is teaming with Brad Pitt’s Plan B Entertainment, Oprah Winfrey’s Harpo Films, and director Kamilah Forbes on a film adaptation of National Book Award-winner Ta-Nehisi Coates’ 2019 bestselling novel, The Water Dancer. Coates’ debut novel tells the story of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-11 15:33:22 UTC ]
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With Election Day approaching and the pandemic ongoing, Oprah Winfrey is setting aside her usual book club recommendations Continue reading at ABC News
[ ABC News | 2020-10-26 15:30:18 UTC ]
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After more than 20 years in production, Oprah Winfrey's eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey's "Live your best life" motto. It is scheduled for... Continue reading at AdWeek
[ AdWeek | 2020-07-28 19:52:06 UTC ]
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Troy Young, president of Hearst Magazines, resigned today after a damning New York Times profile detailed inappropriate workplace behavior. Young reportedly made rude, sexually offensive jokes and fostered what employees described as a toxic culture among Hearst Magazines' brands, including... Continue reading at AdWeek
[ AdWeek | 2020-07-24 00:32:53 UTC ]
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Samira Nasr, a former Vanity Fair fashion director, is leaving Condé Nast to take a key job at Hearst Magazines. Continue reading at The New York Times
[ The New York Times | 2020-06-10 01:35:04 UTC ]
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