Rush of Women's Sites Gives Marketers a Wealth of Choices

"It's a great time to be marketed to as a woman," said Jonathan Adams, chief digital officer, Maxus Americas.If most women wouldn't measure an era in those terms, exactly, it's true that nearly every month publishers roll out a digital media product aimed at them and the marketers that sell to them. Most recently, in early February, Time magazine introduced Motto, which offers women "advice worth sharing."There have been new newsletters: Lenny, from Lena Dunham and Jenni Konner, arrived in September and quickly secured a deal for Hearst Magazines to sell ads and power a website. Clover, a newsletter for teenage girls, began in February. (They joined TheSkimm, a three-and-a-half-year-old newsletter that Oprah Winfrey has enthused about on Twitter.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-02-22 00:00:00 UTC ]
News tagged with: #lena dunham #jenni konner #hearst magazines #teenage girls #oprah winfrey

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As the Spanish book market grows, women-led startups fill demand

US sales of children's Spanish-language books rose 6 percent over the past year, while overall Spanish-language books rose 15 percent. As America's demographics continue to change, business-savvy bilingual mothers are creating bilingual books, apps, and videos. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2018-12-05 00:00:00 UTC ]
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Post-Election, Hearst’s Women’s Sites Focus Their Political Coverage on Activism and Opinion

"I love you for saying that," says Kate Lewis, svp and editorial director for Hearst Magazines Digital Media (HMDM). We have asked her opinion on why the cyclical rediscovery of the fact that women's magazines cover politics persists. It works like this: an article or some sort of social media... Continue reading at AdWeek

[ AdWeek | 2017-06-16 00:00:00 UTC ]
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Women's lifestyle site rides native-ad trend to the bank

During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-05-05 00:00:00 UTC ]
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ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

One of the biggest names in sports is letting other publications tap into its digital audience.  ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
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Google launches 'cookie choices' site to let Europeans know how they're being tracked

Google has launched a new site, CookieChoices.org, to help visitors of European sites learn more about the digital breadcrumbs they leave behind through cookies.The site includes code that publishers can use to incorporate notifications into their own sites and apps. The notifications could take... Continue reading at PC World

[ PC World | 2014-07-01 00:00:00 UTC ]
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Women ran. Women won. Women changed the rules of American politics.

Caitlin Moscatello recounts the 2018 midterms, which saw more female candidates than ever. Continue reading at The Washington Post

[ The Washington Post | 2019-08-30 12:14:40 UTC ]
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Vicky Williams on Women in Publishing: Women and Men Need to Champion Women

'Women need to almost un-condition themselves,' says Emerald's Vicky Williams, who joins The Markets' panel at Frankfurt Book Fair on women in publishing. The post Vicky Williams on Women in Publishing: Women and Men Need to Champion Women appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-15 00:00:00 UTC ]
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Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer

Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek

[ AdWeek | 2020-03-18 20:43:09 UTC ]
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Evaristo spotlights 20 Black women writers for International Women's Day

Booker-winning writer Bernardine Evaristo has marked International Women’s Day by curating a top 20 list of recently published Black British writers. Continue reading at The Bookseller

[ The Bookseller | 2020-03-08 03:11:09 UTC ]
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Reading Women Discuss Indigenous Women Writers from Around the World

To introduce Reading Women‘s theme this month, Kendra Winchester and Jaclyn Masters discuss books by and/or about Indigenous women, including Joy Harjo’s An American Sunrise, the anthology Growing Up Aboriginal in Australia, edited by Dr. Anita Heiss, Rebecca Roanhorse’s Trail of Lightning, and... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-04 08:46:57 UTC ]
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Celebrating Women in Translation Month: New Translations by Women from around the Globe, by Kayla E. Ciardi

Lit Lists Kayla E. Ciardi For WLT’s November 2016 issue, author and translator Alison Anderson explores and explains in her essay “Of Gatekeepers and Bedtime Stories: The Ongoing Struggle to Make Women’s Voices Heard”—in an issue devoted exclusively to... Continue reading at World Literature Today

[ World Literature Today | 2019-08-15 14:12:27 UTC ]
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Leading Women Took the Stage at Adweek’s Women Trailblazers Event

On July 16, Adweek convened some of the most powerful women in media and advertising. Check out the best shots from the event as well as Adweek's upcoming events, if you want in on the action. (L. to r.) Shyama Puliyanda, senior director, Kantar; Mandy Rico, global director, Inclusion Index;... Continue reading at AdWeek

[ AdWeek | 2019-07-22 22:30:01 UTC ]
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Half of women over 40 say older women in fiction are clichés, survey finds

Fifty-one percent of women over 40 feel older women in fiction books tend to fall into clichéd roles, according to a new survey.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-27 07:03:41 UTC ]
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Five Women Authors, Six Women Translators on Man Booker International Shortlist

Independent publishers Fitzcarraldo Editions, Sandstone Press, Serpent's Tail, and And Other Stories are represented in this year's Man Booker International Prize shortlist for work in translation. The post Five Women Authors, Six Women Translators on Man Booker International Shortlist appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-10 00:00:00 UTC ]
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Pluto Press to join Women's Strike on International Women's Day

Women workers at radical publisher Pluto Press are going on strike for International Women’s Day as part of a national campaign. Continue reading at The Bookseller

[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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Yomi Adegoke & Elizabeth Uviebinené | 'Just because something is by black women and about black women, that doesn't mean that it can't be mainstream'

A new, refreshing bible for young black women aims to speak to a demographic neglected by mainstream self-help. Continue reading at The Bookseller

[ The Bookseller | 2018-06-16 00:00:00 UTC ]
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In Colombia, A Discussion of ‘Women’s Fiction’ Versus Fiction by Women

As part of the launch of Hay Festival's Latin American anthology, 'Bogotá39-2017,' author Samanta Schweblin and editor Sara Malagón talk about labels and gender. The post In Colombia, A Discussion of ‘Women’s Fiction’ Versus Fiction by Women appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-07 00:00:00 UTC ]
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Women Translators on Women in Translation: ‘Translations Are Already a Hard Sell’

From Words Without Borders: 'Put in the time to seek out great books by women and underrepresented writers,' one of a quartet of women translators says. The post Women Translators on Women in Translation: ‘Translations Are Already a Hard Sell’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-05 00:00:00 UTC ]
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Fay Weldon | 'We think we are women, but are we women?'

Feminist classic The Life and Loves of a She Devil finally has its sequel and, as Benedicte Page discovers, its outspoken author Fay Weldon is taking on new terrain in the story of the sexes. Continue reading at The Bookseller

[ The Bookseller | 2017-02-22 00:00:00 UTC ]
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