Rush of Women's Sites Gives Marketers a Wealth of Choices

"It's a great time to be marketed to as a woman," said Jonathan Adams, chief digital officer, Maxus Americas.If most women wouldn't measure an era in those terms, exactly, it's true that nearly every month publishers roll out a digital media product aimed at them and the marketers that sell to them. Most recently, in early February, Time magazine introduced Motto, which offers women "advice worth sharing."There have been new newsletters: Lenny, from Lena Dunham and Jenni Konner, arrived in September and quickly secured a deal for Hearst Magazines to sell ads and power a website. Clover, a newsletter for teenage girls, began in February. (They joined TheSkimm, a three-and-a-half-year-old newsletter that Oprah Winfrey has enthused about on Twitter.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-02-22 00:00:00 UTC ]
News tagged with: #lena dunham #jenni konner #hearst magazines #teenage girls #oprah winfrey

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Pluto Press to join Women's Strike on International Women's Day

Women workers at radical publisher Pluto Press are going on strike for International Women’s Day as part of a national campaign. Continue reading at The Bookseller

[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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Yomi Adegoke & Elizabeth Uviebinené | 'Just because something is by black women and about black women, that doesn't mean that it can't be mainstream'

A new, refreshing bible for young black women aims to speak to a demographic neglected by mainstream self-help. Continue reading at The Bookseller

[ The Bookseller | 2018-06-16 00:00:00 UTC ]
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In Colombia, A Discussion of ‘Women’s Fiction’ Versus Fiction by Women

As part of the launch of Hay Festival's Latin American anthology, 'Bogotá39-2017,' author Samanta Schweblin and editor Sara Malagón talk about labels and gender. The post In Colombia, A Discussion of ‘Women’s Fiction’ Versus Fiction by Women appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-07 00:00:00 UTC ]
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Women Translators on Women in Translation: ‘Translations Are Already a Hard Sell’

From Words Without Borders: 'Put in the time to seek out great books by women and underrepresented writers,' one of a quartet of women translators says. The post Women Translators on Women in Translation: ‘Translations Are Already a Hard Sell’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-05 00:00:00 UTC ]
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Fay Weldon | 'We think we are women, but are we women?'

Feminist classic The Life and Loves of a She Devil finally has its sequel and, as Benedicte Page discovers, its outspoken author Fay Weldon is taking on new terrain in the story of the sexes. Continue reading at The Bookseller

[ The Bookseller | 2017-02-22 00:00:00 UTC ]
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Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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Books on the impact of the internet and AI are finalists for the first-ever Women's Nonfiction Prize

Books about the dizzying impact of the internet and artificial intelligence are among finalists for a new book prize that aims to help fix the gender imbalance in nonfiction publishing Continue reading at ABC News

[ ABC News | 2024-03-27 18:22:41 UTC ]
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The Books Women’s Rights Activists Recommend Your Children Read

A reading list about inspiring figures, empowerment and intersectional stories to help kids navigate the world. Continue reading at HuffPost

[ HuffPost | 2024-03-27 09:45:24 UTC ]
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The Women’s prize for fiction is a success – now it has a nonfiction sister | Kate Mosse

On International Women’s Day Kate Mosse, co-founder of the Women’s prize for fiction and bestselling author of Labyrinth, heralds a new honour Gloria Steinem said: “The story of women’s struggle for equality belongs to no single feminist nor to any one organisation but to the collective efforts... Continue reading at The Guardian

[ The Guardian | 2024-03-08 12:30:02 UTC ]
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Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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79-unit residential project planned for Tribeca site with unloved tower

A developer is betting that people will pay top dollar for up-close views of one of the city’s most unloved sites: AT&T’s Long Lines Building in Tribeca, a windowless, 29-story hulk from the 1970s that routinely makes lists of New Yorkers’ least-favorite buildings.The plan, which was put... Continue reading at Crains New York

[ Crains New York | 2024-03-04 18:30:46 UTC ]
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Reviving Literary Legacies: When Women’s Stories Finally Get Told

Rebecca Rego Barry, author of 'The Vanishing of Carolyn Wells,' on researching the prolific mystery author—whose name, which once regularly graced the pages of the 'New York Times' and this very magazine, has been all but forgotten. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-29 04:00:00 UTC ]
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4 New Books About Trailblazing Women

Four new books out this week zero in on various aspects of American life that women quietly helped pioneer, from fashion photography and spycraft to car culture and crosswords. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-29 00:00:00 UTC ]
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From Harry Potter to Taylor Swift: how millennial women grew up with fandoms, and became a force

Fans who were girls in the era of Harry Potter, The Hunger Games and Twilight are now the women who have powered the success of Barbie and the Eras Tour. Continue reading at The Conversation

[ The Conversation | 2024-02-18 19:51:27 UTC ]
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Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl

Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female... Continue reading at AdWeek

[ AdWeek | 2024-02-08 21:53:41 UTC ]
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3 New Debut Novels by Black Women Authors

Three Black women novelists make their debut with tales of inheritance, friendship, and alternate futures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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