When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted its fourth MagFront presentation at Hearst Tower, previewing its upcoming slate of content—and sponsorship opportunities—for an audience of approximately 200 advertisers and marketing execs. The editors of each of the publisher's 21 brands presented previews of their editorial franchises for 2017, all with an eye toward sponsor integration. For Hearst Magazines president of marketing and publishing director Michael Clinton, getting the editors involved in selling their own content has been integral the MagFront equation. "Whether you're an author or a playwright or an actor or an editor, it's been so interesting to see how the creative class has become very invested in the commercial success of their endeavors," he said. "I think our editors have really led that charge in [the magazine] world." Highlights included flagship brand Cosmopolitan's cross-platform "year of beauty," which will offer plenty of native content integrations both in-book and on the magazine's digital and social channels, per new editor Michele Promaulayko. Meanwhile, O, The Oprah Magazine is planning its own "year of adventure"—and an Oprah-branded cruise. Elle will be launching a new personal style initiative and awards platform, and Marie Claire will focus on "The... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-27 00:00:00 UTC ]
Oprah Winfrey is bringing her own book club to Apple TV+, where she will sit down with the authors of her selections for each episode. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-09-23 17:53:47 UTC ]
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Just after US trade regulators approved tariff exemptions for Apple, meaning that it could manufacture products abroad and import them without huge financial penalties, the company has announced that it will be making the Mac Pro in Austin, Texas. Apple says that the decision to produce the... Continue reading at Betanews
[ Betanews | 2019-09-23 16:50:07 UTC ]
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Oprah Winfrey has teamed up with Apple to launch her famous Oprah's Book Club in Apple Books. Her first selection is Ta-Nehisi Coates' The Water Dancer. As well as bringing her recommendations to the Apple Books app, Oprah also has a series starting on Apple TV+ in November. New episodes are... Continue reading at Betanews
[ Betanews | 2019-09-23 14:41:55 UTC ]
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Oprah Winfrey is one of the A-list celebrities Apple has enlisted for Apple TV+. Winfrey has already signed on for a series with Prince Harry on mental health, and she's expected to release another documentary, Toxic Labor, about workplace harassment... Continue reading at Engadget
[ Engadget | 2019-09-23 14:19:00 UTC ]
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Oprah Winfrey’s famed book club is about to start its third chapter with Apple TV+ and a philanthropic twist. Oprah Winfrey’s famed book club starts its third chapter on Apple TV+ with her first pick The Water Dancer, by Ta-Nehisi Coates, as well as the new TV series Oprah’s Book Club featuring... Continue reading at Fast Company
[ Fast Company | 2019-09-23 11:25:01 UTC ]
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Through a deal with Apple, titles selected for the club will be promoted in the tech giant's bookstore, and authors of those books selected will be interviewed by Oprah Winfrey in a new series that will stream on Apple's new streaming service, Apple TV+. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-23 04:00:00 UTC ]
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Marie Claire is just the latest titan of women’s media to fall, following Lucky, More!, The Pool and Lenny Letter. Their absence will be keenly feltReaders of women’s magazines have had a rough few years. Every few months another titan falls and today we are mourning the UK print edition of... Continue reading at The Guardian
[ The Guardian | 2019-09-11 16:09:38 UTC ]
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While indies throughout the country reported varying sales figures for Michelle Obama's highly-anticipated memoir, Chicago indies reported stratospheric first-day sales as Obama launched her national book tour there with Oprah Winfrey. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-14 00:00:00 UTC ]
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Though she left after serving as Hearst Magazine's first chief content officer weeks ago, Joanna Coles hasn't given up her signature treadmill. She just moved it to the beach instead. Turns out I can't give up my #TreadmillDeskLife. #BackAtMyDesk #BeachBoss working on #NewChapter ???? @LolaHats... Continue reading at AdWeek
[ AdWeek | 2018-08-21 00:00:00 UTC ]
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Hearst Magazine's chief content officer sits down with Folio: for a one-of-a-kind interview. The post Joanna Coles on Magazines, Her New Book and the Digital Age appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-26 00:00:00 UTC ]
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The chief content officer at Hearst talks about #MeToo, print media's comeback, Snapchat's value to publishers and more. The post ‘We need real diversity’: Hearst’s Joanna Coles says more women in leadership will lead to culture change appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-12 00:00:00 UTC ]
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Colson Whitehead won the 2017 Pulitzer Prize in fiction Monday for “The Underground Railroad.” It caps a sweep of accolades that the book has received since its publication by Doubleday in August 2016, including winning the National Book Award in November and being selected by Oprah Winfrey for... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-11 00:00:00 UTC ]
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Specs Who Michele Promaulayko Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health Twitter @michprom Age 46 Adweek: Right around the time that you were named editor of Cosmopolitan, E! began filming a docuseries about... Continue reading at AdWeek
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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France’s inaugural Reading Night on Saturday (14th January) was a “great success,” according to the culture ministry, which initiated and partially subsidised the event. Continue reading at The Bookseller
[ The Bookseller | 2017-01-17 00:00:00 UTC ]
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Oprah WInfrey's first cookbook, 'Food, Health, and Happiness,' is the #1 book in the country. Plus comics anthology 'Love Is Love,' a tribute to the victims of the Pulse nightclub mass shooting, debuts on our list, and the 'Fifty Shades Darker' movie whips up fan enthusiasm. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted its fourth MagFront presentation at Hearst Tower, previewing... Continue reading at AdWeek
[ AdWeek | 2016-10-27 00:00:00 UTC ]
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Pan Macmillan has bought the UK and Commonwealth rights to publish Oprah Winfrey’s first cookbook. Continue reading at The Bookseller
[ The Bookseller | 2016-08-24 00:00:00 UTC ]
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Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert... Continue reading at Digiday
[ Digiday | 2016-08-16 00:00:00 UTC ]
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