Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert visitors into email subscribers, and even win on SEO topics once dominated by entrenched competitors. The post Inside Fatherly’s very grown-up viral video strategy appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-16 00:00:00 UTC ]
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend! Back in 2008, Jessica Pels was doing exactly what any ambitious, media-obsessed NYU grad should do: interning at A-list publications like... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 09:00:00 UTC ]
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Digiday Research talked with publishers to understand their strategies for monetizing content of Facebook. The post Digiday Research: Are publishers making money from Facebook video? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-18 00:00:00 UTC ]
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Over three days in Miami Beach, top publishing executives weighed in on Facebook video, user experience challenges and platform publishing. The post ‘Facebook is the engine’: Overheard at Digiday Moguls appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-20 00:00:00 UTC ]
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This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to... Continue reading at AdWeek
[ AdWeek | 2017-08-21 00:00:00 UTC ]
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Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-15 00:00:00 UTC ]
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France’s inaugural Reading Night on Saturday (14th January) was a “great success,” according to the culture ministry, which initiated and partially subsidised the event. Continue reading at The Bookseller
[ The Bookseller | 2017-01-17 00:00:00 UTC ]
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When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted its fourth MagFront presentation at Hearst Tower, previewing... Continue reading at AdWeek
[ AdWeek | 2016-10-27 00:00:00 UTC ]
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Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert... Continue reading at Digiday
[ Digiday | 2016-08-16 00:00:00 UTC ]
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Viral content site LittleThings, which specializes in uplifting and -- more recently -- how-to video content, has been averaging 80-120 million views per month since August. All of these views are occurring on LittleThings.com, as the publisher has focused on its website ahead of social... Continue reading at Digiday
[ Digiday | 2015-11-19 00:00:00 UTC ]
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Waterstones has said its 'Buy Books For Syria' campaign has already been a “great success” after first few days. While the company could not yet give sales figures for how many titles customers had been bought under the appeal, Sandra Taylor, head of PR and events at Waterstones, said it... Continue reading at The Bookseller
[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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Per a report from Bloomberg last night, Fox Networks president of distribution Mike Hopkins is close to being named CEO of Disney/21st Century Fox/Comcast joint venture Hulu. After founder Jason Kilar resigned in March (along with chief technology officer Tom Rich), svp of content and... Continue reading at AdWeek
[ AdWeek | 2013-10-11 00:00:00 UTC ]
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All of a sudden, the browser plug-in as we know it is starting to look mighty unpopular. Microsoft barred plug-ins from the modern UI version of Internet Explorer 10 right out of the Windows 8 gate, and this week, the other two major browsers advanced plans to nerf the out-of-the-box... Continue reading at PC World
[ PC World | 2013-09-25 00:00:00 UTC ]
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It burned through at least $40 million and never came close to turning a profit, but that doesn’t mean The Daily was a failure, according to Robert Thomson, the soon-to-be CEO of News Corp.’s publishing spin-off. “It wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-08 00:00:00 UTC ]
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