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Facebook buys CrowdTangle to help publishers track content

The name CrowdTangle may not be familiar to you, but Facebook just snatched up the company to help its publishers track how content moves around the internet. CrowdTangle's platform launched four years ago, giving companies a real-time look at conten... Continue reading at 'Engadget'

[ Engadget | 2016-11-11 00:00:00 UTC ]
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Why Relying on Facebook and Google Comes With Trade-Offs for Brands

brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at 'AdWeek'