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How USA Today is using targeting technology beyond ads

The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-08 00:00:00 UTC ]
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Google Election Inquiry Is Said to Focus on YouTube and Gmail

As part of a wide-ranging investigation into how Russian-linked operatives harnessed social media during the 2016 U.S. election, lawmakers are homing in on Google services including YouTube and Gmail.The Senate has called Alphabet Inc.'s Google to testify Nov. 1, along with executives from... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news #ads appeared


Snapchat is raiding top competitors for talent, and charging top dollar for ads

Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. Snapchat is also trying hard to woo advertisers. It’s hiring ad sales talent, launched an API and integrated third-party measurement firms. Meanwhile, publishers are... Continue reading at 'Digiday'

[ Digiday | 2016-11-05 00:00:00 UTC ]
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The Bill Murray Solution to Better Ads

Mike Cole thinks brands should be more like Bill Murray. At the Digiday Publishing Summit on Tuesday, the reddit sales exec urged brands to be flexible and not pass up opportunities to "be awesome." Cole, who believes the legendary comedian can teach brands a thing or two about responding in... Continue reading at 'Digiday'

[ Digiday | 2013-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ads appeared #real time #healthy dose