#email newsletters

Publishing news tagged with #email newsletters


How 6AM City Is Rethinking Digital Media at a Local Level

From Greenville, S.C., to Lakeland, Fla., media company 6AM City is engaging audiences in communities across the southeastern U.S. with email newsletters in the spirit of The Skimm – but on a hyper-local level. In this episode, Co-Founder & COO Ryan Heafy discusses 6AM's business model,... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2020-05-18 12:31:36 UTC ]
More news stories like this | News stories tagged with: #local level #email newsletters #business model #digital media


Aging Media Expands Into Mental Health Industry With Sixth Vertical

Aging Media Network, the Chicago-based B2B media company specializing in the business of senior care, is kicking off 2020 with the launch of an additional online publication, Behavioral Health Business (BHB), serving the mental health and substance abuse treatment industry, the company... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-07 19:09:22 UTC ]
More news stories like this | News stories tagged with: #mental health #natural fit #growing interest #big part #freelance writer #caption id= #email newsletters #live events


Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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Email newsletters have a measurement problem

Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena,... Continue reading at 'Digiday'

[ Digiday | 2016-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email newsletters #measurement problem


Snapchat is raiding top competitors for talent, and charging top dollar for ads

Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. Snapchat is also trying hard to woo advertisers. It’s hiring ad sales talent, launched an API and integrated third-party measurement firms. Meanwhile, publishers are... Continue reading at 'Digiday'

[ Digiday | 2016-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post snapchat #ads appeared #make money #email newsletters