Aging Media Expands Into Mental Health Industry With Sixth Vertical

Aging Media Network, the Chicago-based B2B media company specializing in the business of senior care, is kicking off 2020 with the launch of an additional online publication, Behavioral Health Business (BHB), serving the mental health and substance abuse treatment industry, the company announced Tuesday. The sixth brand in the company's portfolio—joining Senior Housing News, Reverse Mortgage Daily, Home Health Care News, Skilled Nursing News and the 2019 launch Hospice News—BHB is "a natural fit" with Aging Media's existing sites, says president and co-founder John Yedinak, representing an area of growing interest among both its audiences and the vendors that serve them. "[Mental health] is something that providers are really starting to focus on in our industries to improve health outcomes," Yedinak tells Folio:. "Managing seniors' behaviors to enhance their lifestyle and wellbeing is such a big part of senior care that we think it's a critical area for us." Led by editor Bailey Bryant, who joined the company late in 2018 as a reporter for Home Health Care News, BHB has been quietly producing content since October ("We like to give our teams a little bit of runway to get things up to speed before there is a big audience," Yedinak says). Bryant will be joined by reporter Kyle Coward, a behavioral health counselor and freelance writer who has contributed to The Stanford Social Innovation Review, Reuters and The Atlantic, among others. [caption id="attachment_162389"... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-07 19:09:22 UTC ]
News tagged with: #essentially grown #live events #email newsletters #john yedinak/caption #caption id= #freelance writer #big audience #big part #managing seniors #growing interest #existing sites #aging media #natural fit #sixth brand #mental health

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