Email newsletters have a measurement problem

Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena, "but I do believe there’s a little bit of omission of how valid are those emails.” The post Email newsletters have a measurement problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-21 00:00:00 UTC ]
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Sir Salman Rushdie to serialise book via email newsletter

The Booker Prize-winning author will serialise a new novella on the Substack newsletter publishing platform. Continue reading at BBC World

[ BBC World | 2021-09-02 16:07:25 UTC ]
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PRH and Crown Launch Serialized Email Newsletter Series

Season of Stories will be an 11-week email newsletter presenting serialized daily excerpts from works of short fiction by authors like Anthony Marra and Chimamanda Ngozi Adichie. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-05 00:00:00 UTC ]
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Email Newsletters Hit a Speed Bump: Inaccurate Open Rates

Email newsletters are hot, with whole digital-media startups built on their backs and traditional publishers like The New York Times and The Washington Post producing them by the dozens.The conversational news roundup TheSkimm, for example, says it has over three million subscribers. Lena Dunham... Continue reading at Advertising Age

[ Advertising Age | 2016-07-13 00:00:00 UTC ]
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How Quartz is Reinventing the Email Newsletter

President and publisher Jay Lauf on the Quartz Daily Brief, the special Cannes Lions edition, and driving audience loyalty by putting readers first. The post How Quartz is Reinventing the Email Newsletter appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-23 00:00:00 UTC ]
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Publishers are Treating Email Newsletters as a Platform of its Own

Publishers are scrambling to figure out their platform-publishing strategies, eyeing opportunities on Facebook, Snapchat and beyond.   But many are already treating email newsletters, often used a way to lure people back to publishing sites, as ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-26 00:00:00 UTC ]
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Amazon strikes deal with Nielsen to measure NFL 'Thursday Night Football' ratings

E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age

[ Advertising Age | 2022-08-16 12:15:00 UTC ]
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Nielsen Strikes Measurement Deal With Amazon for Thursday Night Football

Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek

[ AdWeek | 2022-08-16 12:15:00 UTC ]
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Media measurement uncertainty—tracking TV, social and digital

How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age

[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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Panel Mania: All Your Racial Problems Will Soon End by Charles Johnson

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Toronto's Pearson airport has a PR problem: It's known as the worst airport in the world

Following mass complaints about line-ups, flight disruptions and missing baggage at Pearson International Airport, some tourism groups fear travellers may choose to bypass Toronto. Continue reading at CBC

[ CBC | 2022-07-29 08:00:00 UTC ]
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Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

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[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Soapbox: Children's Nonfiction Has an Image Problem

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[ Publishers Weekly | 2022-07-14 04:00:00 UTC ]
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Morning Brew Tops $36 Million First-Half Revenue and Launches Its 10th Newsletter

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[ AdWeek | 2022-07-12 10:01:54 UTC ]
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Cannes TV measurement takeaways from top execs—banning the word 'alternatives' and more

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Nielsen's new measurement solution takes shape with custom audiences and ROI options

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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

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[ AdWeek | 2022-06-15 13:00:00 UTC ]
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The problem with a Fed that does too much

The expanding role of the Federal Reserve has harmful consequences, Lev Menand argues. Continue reading at The Washington Post

[ The Washington Post | 2022-05-27 12:00:24 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

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[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Ad groups evaluate TV measurement beyond Nielsen

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[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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