Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena, "but I do believe there’s a little bit of omission of how valid are those emails.” The post Email newsletters have a measurement problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-11-21 00:00:00 UTC ]
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Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena,... Continue reading at Digiday
[ Digiday | 2016-11-21 00:00:00 UTC ]
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The Booker Prize-winning author will serialise a new novella on the Substack newsletter publishing platform. Continue reading at BBC World
[ BBC World | 2021-09-02 16:07:25 UTC ]
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Season of Stories will be an 11-week email newsletter presenting serialized daily excerpts from works of short fiction by authors like Anthony Marra and Chimamanda Ngozi Adichie. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-05 00:00:00 UTC ]
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Email newsletters are hot, with whole digital-media startups built on their backs and traditional publishers like The New York Times and The Washington Post producing them by the dozens.The conversational news roundup TheSkimm, for example, says it has over three million subscribers. Lena Dunham... Continue reading at Advertising Age
[ Advertising Age | 2016-07-13 00:00:00 UTC ]
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President and publisher Jay Lauf on the Quartz Daily Brief, the special Cannes Lions edition, and driving audience loyalty by putting readers first. The post How Quartz is Reinventing the Email Newsletter appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-23 00:00:00 UTC ]
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Publishers are scrambling to figure out their platform-publishing strategies, eyeing opportunities on Facebook, Snapchat and beyond. But many are already treating email newsletters, often used a way to lure people back to publishing sites, as ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-26 00:00:00 UTC ]
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At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn't there to achieve the goals that sound good on record. Advertisers... Continue reading at AdWeek
[ AdWeek | 2022-12-12 11:00:00 UTC ]
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Lack of time, difficulties with scientific rigour, an uninterested public … television meteorologists open up about why they’re so quiet about the reasons for extreme conditionsWhy do TV and radio forecasts rarely contextualise extreme weather events in terms of the climate crisis? After all,... Continue reading at The Guardian
[ The Guardian | 2024-10-25 14:00:08 UTC ]
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Prime Video has one of the best film libraries of any streaming service. But if you don’t watch the movie you want to see right away, you might never get the chance. October 1 is the official kickoff of spooky-movie season, but this year, we simply could not wait. On the last day of September,... Continue reading at Fast Company
[ Fast Company | 2024-10-22 14:00:00 UTC ]
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Earlier this May, an Esquire article by Kate Dwyer called “Why Are Debut Novels Failing to Launch?” channeled the fear of debut novelists everywhere: What happens if no one buys my book? Book sales are an important way for editors and agents to gauge whether to invest in an author. If her first... Continue reading at The Millions
[ The Millions | 2024-10-16 12:00:00 UTC ]
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A preliminary inquiry threatens to reopen a tumultuous chapter in U.K. news media history. It could entangle The Washington Post’s publisher and other former News Corp figures. Continue reading at The New York Times
[ The New York Times | 2024-07-31 21:53:11 UTC ]
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This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday
[ Digiday | 2024-06-12 04:01:00 UTC ]
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The answer lies at the heart of theoretical physics. Note: The following article contains spoilers about the Netflix series 3 Body Problem.I first encountered the three-body problem 60 years ago, in a short story called “Placet is a Crazy Place” by American science fiction writer Frederic Brown. Continue reading at Fast Company
[ Fast Company | 2024-04-27 12:00:00 UTC ]
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This one goes out to any author who’s ever felt bad about not making it onto a list of most anticipated books of the season. And to their publicists. The book preview list is a highly imperfect form of coverage that seems to be, along with best-of the year lists, the most widely used kind […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-25 08:56:49 UTC ]
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Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek
[ AdWeek | 2024-04-04 19:17:06 UTC ]
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There is a disturbing trend that has emerged in the literary world as of late. Let’s call it the “Fragmented Non-Fiction Art History” book. These titles look good on bookshelves, with their aesthetically-inclined covers and trendy lineup of female artists they purport to be about. The covers are... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-05 09:53:47 UTC ]
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New tools could finally help publishers stem the flow of counterfeit editions online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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New tools could finally help publishers stem the flow of counterfeit editions online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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When some books, including best sellers, were conspicuously absent from the science fiction Hugo Awards last year, writers and fans became suspicious. Continue reading at The New York Times
[ The New York Times | 2024-02-17 13:11:43 UTC ]
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Netflix’s long-anticipated sci-fi series 3 Body Problem finally has a full trailer, following a short teaser released last year. This new trailer is over two minutes long and absolutely filled with exciting moments and tantalizing clues. Watch it below. The show’s based on a hit book series by... Continue reading at Engadget
[ Engadget | 2024-01-09 20:00:27 UTC ]
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