[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers, brands are becoming savvier about their marketing investments across the board, and publishers are responding to that trend by leveraging their expertise and audiences. B2B and consumer media brands are known experts in a given industry or topic, allowing them to promote their authority and audiences to brands. In recent years, this has evolved into an entire suite of existing in-house marketing services, and publishers are increasingly transitioning into the role of a creative agency. Collectively, this is creating a one-stop shop for brands that want to partner with influential publishers on marketing. Active Interest Media launched their marketing services arm, Catapult Creative Labs, three years ago after chief innovation officer Jonathan Dorn continued to hear frustration among clients. “Jon kept hearing from a lot of our partners that they couldn't find a good creative agency that could help them accomplish their [marketing] goals and understand their space,” says Kelly Blake, VP of Catapult Creative Labs. “Manufacturers who are advertising or partnering with us at different levels, they couldn't find a creative agency that could help them execute collateral and other things... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
From Greenville, S.C., to Lakeland, Fla., media company 6AM City is engaging audiences in communities across the southeastern U.S. with email newsletters in the spirit of The Skimm – but on a hyper-local level. In this episode, Co-Founder & COO Ryan Heafy discusses 6AM's business model,... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-18 12:31:36 UTC ]
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Aging Media Network, the Chicago-based B2B media company specializing in the business of senior care, is kicking off 2020 with the launch of an additional online publication, Behavioral Health Business (BHB), serving the mental health and substance abuse treatment industry, the company... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-07 19:09:22 UTC ]
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[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. Snapchat is also trying hard to woo advertisers. It’s hiring ad sales talent, launched an API and integrated third-party measurement firms. Meanwhile, publishers are... Continue reading at Digiday
[ Digiday | 2016-11-05 00:00:00 UTC ]
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