Sphere has hired Rebecca Farrell as commissioning editor for its fiction list, acquiring new commercial women’s fiction and working with some of Sphere’s top brands. Continue reading >> [ Source: The Bookseller | 2020-02-19 07:21:25 UTC ]
YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading >> [ Source: Publishers Weekly | 2016-11-01 00:00:00 UTC ]
While the MPA's new Magazine Media 360 report aims to capture the raw reach of some of the industry's top brands, media research firm GfK MRI delves deeper into exactly who makes up those audiences. The company—which actually provides the MPA with its print and digital edition readership... Continue reading >> [ Source: Folio Magazine | 2014-12-05 00:00:00 UTC ]
Ron English, famous for his colorful statements on consumer culture, talks about reverse shoplifting, and making marketing even more egregious.Portland artist Ron English has spent his career lampooning some of America's top brands, and he's got the cease-and-desist letters to prove it.... Continue reading >> [ Source: Fast Company | 2014-08-12 00:00:00 UTC ]