Snapchat's retreat from home-grown content reflects an inherent tension between platforms and publishers. The one-to-one messaging app has been courting traditional publishers and everyday people to post directly on the platform, but at the same time, like other platforms, it’s trying to create its own content, with mixed results. But competing with the creativity of your user base is a “losing proposition,” digital media consultant Vivian Schiller said. The post Lessons from Snapchat’s retreat from original content appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-10-13 00:00:00 UTC ]
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Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the... Continue reading at Advertising Age
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
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HarperCollins has revealed its first original audio release, Lewis Hamilton: Championship Year 2017 by Formula One reporter Rebecca Clancy of the Times. Continue reading at The Bookseller
[ The Bookseller | 2017-11-28 00:00:00 UTC ]
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Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at Advertising Age
[ Advertising Age | 2017-11-24 00:00:00 UTC ]
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On the 10th anniversary of Kindle, VP of Kindle content David Naggar looks back on the development and impact of Amazon's ebook ecosystem on book publishing. The post With Amazon Kindle Now Turning 10, David Naggar Says Content Is Prime appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-20 00:00:00 UTC ]
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Dan Brown’s latest novel, "Origin," was in the top spot on the fiction bestseller list in France at the end of October. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-17 00:00:00 UTC ]
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European publishers are building audiences on Snapchat, but they think it offers the worst revenue return among major video players. The post Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-10 00:00:00 UTC ]
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You probably heard that Facebook is testing a separate feed where only promoted content appears alongside posts from friends and family. While the test is small (six countries) and only applies to publishers, I've been inundated with "organic is dead" emails, tweets and posts from clients,... Continue reading at AdWeek
[ AdWeek | 2017-11-09 00:00:00 UTC ]
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John McVie, the bassist of Fleetwood Mac fame, has put his home in Honolulu up for sale at $6.25 million. Set on a palm-lined street near the base of Diamond Head, the 7,953-square-foot house features stone and wood floors, vaulted ceilings and large picture windows that bring in views of the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-09 00:00:00 UTC ]
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The development never stops at Cambridge Core, Cambridge University Press’ joint platform combining books and journals content, as Benedicte Page finds out. Continue reading at The Bookseller
[ The Bookseller | 2017-11-07 00:00:00 UTC ]
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No one's leaving Facebook, but there might be fewer videos on the platform. The post Video publishers on what happens after Facebook stops subsidizing video content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-03 00:00:00 UTC ]
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In spite of mostly tepid reviews, Dan Brown's latest Robert Langdon novel, 'Origin,' stays on top of the iBooks list this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-26 00:00:00 UTC ]
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His children’s book La Belle Sauvage has scandalised some with its use of bad language. But learning how and when to curse will enrich young readers’ lives“Philip Pullman Litters New Children’s Book With Swear Words.” So ran the Daily Mail’s headline introducing pearl-clutching coverage of his... Continue reading at The Guardian
[ The Guardian | 2017-10-24 00:00:00 UTC ]
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Origin rules the charts across formats - for the week ending 7th October, it claimed both the print and ebook number ones. Continue reading at The Bookseller
[ The Bookseller | 2017-10-20 00:00:00 UTC ]
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'I think it's dangerous when religion thinks that it has the market cornered on morality,' Dan Brown told his audience at Frankfurter Buchmesse. The post Cliffhanger: Dan Brown at Frankfurt Book Fair on the ‘Origin’ of His Work’s Drama appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-19 00:00:00 UTC ]
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Dan Brown’s Origin (Bantam) has once again claimed the UK Official Top 50 number one spot, selling 60,602 copies for £631,480. Continue reading at The Bookseller
[ The Bookseller | 2017-10-18 00:00:00 UTC ]
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What a to-do there has been about this year's Man Booker Prize. First, it was the shortcomings of the longlist, which, according to Britain's Telegraph, had "overlooked some of the year's most exciting releases". Then, of course, it was all about the shortlist, which had too many Americans on... Continue reading at Stuff
[ Stuff | 2017-10-12 00:00:00 UTC ]
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Transworld has revealed that the "extraordinary" first week sales of Origin by Dan Brown include more than 14,000 audio downloads. Continue reading at The Bookseller
[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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Dan Brown has returned with his latest Robert Langdon title, 'Origin'—and with it, Brown returns to the top of the iBooks bestseller list, knocking Nelson DeMille's 'The Cuban Affair' out of the #1 slot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-12 00:00:00 UTC ]
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Dan Brown’s Origin (Bantam) has cracked the code to the UK Official Top 50 number one spot, selling 100,095 copies for £1m according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2017-10-11 00:00:00 UTC ]
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