#ad placements

Publishing news tagged with #ad placements

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Snapchat's New $250K Story Ads Are Made for the Redesign

Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad placements #black friday #promoted story #cover image #discover channel

Publishers on Facebook Audience Network Can Now Set CPM Targets

Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the... Continue reading at 'AdWeek'

[ AdWeek | 2017-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad placements #thousand impressions

‘It helps build that daily habit’: Publishers use Instant Articles bundle for daily must-reads

Facebook Instant Articles update, allowing publishers to post multiple articles in each post, is a way of replicating daily email newsletters right in Facebook’s platform. Ten publishers, among them BuzzFeed, The Washington Post, The Sun and El País, are testing out the new feature before a... Continue reading at 'Digiday'