#media partners

Publishing news tagged with #media partners


Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
More news stories like this | News stories tagged with: #$3 billion #e-commerce site #growing rapidly #ad business #share data #media partners


Snapchat gives publishers a new way to make Stories and money

Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #show called #media companies #daily mail #including hearst #media partners #heavy lifting


Facebook Will Show You Fewer Posts From Brands and Publishers, and More Baby Photos

Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reach audiences #media partners #thursday evening #video posts #media companies


Snapchat Spends Black Friday Serving HBO Ads to Every User on its Service

Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners #stay home #promoted story


Facebook Gives Publishers Paywall for Instant Articles

Facebook is finally letting publishers build paywalls inside Instant Articles, but only on Android phones.On Thursday, the social network announced its latest remedy for publishers that while able to tap into large audiences on Facebook, are afraid to give away their content too cheaply. The... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #houston chronicle #media partners #small group


Apple News Lets Publishers Test Serving Ads From Google's DoubleClick

Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners #cond nast #select group #news app #apple news


Facebook's Subscription Plan Gives Publishers Hope at Last

Credit: Illustration by Tam Nguyen/Ad AgeFacebook's plan to let publishers sell subscriptions on its platform is renewing some of its media partners' optimism about their future together.Campbell Brown, head of news partnerships at Facebook, confirmed at an industry event this week that the... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry event #news partnerships #campbell brown #media partners #publishers hope


'Lean Back': Facebook Looks to Woo Viewers and Brands With TV-Like Content

Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners #publishing partners


Tigra Live Animation Bringing AR to Books

A new company started by the founder of the remainder house US Media Partners, Tigra Live Animation, has developed an augmented reality program that can animate books. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners #company started


Facebook’s latest video shift irks news publishers

Facebook’s 2017 plans include buying original shows and rolling out a mid-roll ad product for media partners. But some news publishers feel like these initiatives won’t help them. The post Facebook’s latest video shift irks news publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners #post facebook


Snapchat's Redesign Is Aimed at Attracting More Eyeballs for Publishers and Brands

Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent months #ad inventory #media partners


Snapchat Discover Content Is Now Shareable

Media partners like CNN, BuzzFeed, and Vox will finally be able to share Discover content outside of Snapchat.Snapchat has until now been something of an island in the social media landscape: Unlike YouTube or Twitter, it wasn't possible to directly link to Snapchat content. This meant that... Continue reading at 'Fast Company'

[ Fast Company | 2015-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #find ways #discover channels #media partners #snapchat content


Snapchat Finally Enables Publishers to 'Deep Link' to Their Discover Content

Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter with links directly to their content, the company said today.   The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vi ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners


7 Ways to Get People to Share Your Snapchat Messages, Even Ads

Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at 'AdWeek'

[ AdWeek | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners


NewsCred Turns Brands And Marketers Into Publishers With NewsRoom

Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at 'Fast Company'

[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entry point #fast company #media partners #core business #content marketing #original content


Journalism's decline boosts j-schools

Between 2003 and 2012, media giant Gannett Co. shed more than 20,000 employees, some of them journalists at its television stations, local newspapers and flagship daily USA Today. Nonetheless, on a recent Saturday, the publisher sent recruiters to the Columbia University Graduate School of... Continue reading at 'Crains New York'

[ Crains New York | 2013-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners #online courses #prior year