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Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
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#ad placements
#black friday
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Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#discover channel
#diverse audiences
#major publishers
#television networks