Regional news publisher The Atlanta Journal-Constitution hosted the first upfront of its 156-year history last Tuesday, part of a broader bid from the news outlet to reintroduce itself to audiences and marketers as a modern media company. The term upfront has... Continue reading >> [ Source: AdWeek | 2024-09-23 13:53:12 UTC ]
It's a reliable sign of spring: television networks are grumbling that the Nielsen company is not accurately measuring how many people are watching their programs Continue reading >> [ Source: ABC News | 2021-04-13 20:52:43 UTC ]
Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading >> [ Source: Advertising Age | 2016-12-19 00:00:00 UTC ]
An era came to an end last week when Time Warner announced it would be spinning off its storied magazine division by the close of the year, leaving the owner of People, InStyle, Fortune, Sports Illustrated and, of course, Time to fend for itself as a publicly traded Time Inc. The announcement... Continue reading >> [ Source: Crains New York | 2013-03-10 00:00:00 UTC ]