For Time Inc., a return to magazine stand-alone status

An era came to an end last week when Time Warner announced it would be spinning off its storied magazine division by the close of the year, leaving the owner of People, InStyle, Fortune, Sports Illustrated and, of course, Time to fend for itself as a publicly traded Time Inc. The announcement came after talks that had been aimed at merging the publisher's lifestyle and entertainment titles with the magazine division of Meredith Corp. fell through. "A complete spinoff of Time Inc. provides strategic clarity for Time Warner Inc., enabling us to focus entirely on our television networks and film and TV production businesses," Chief Executive Jeff Bewkes said. "Time Inc. will also benefit from the flexibility and focus of being a stand-alone public company." Time Inc. was last on its own in 1989, when it merged with Warner Communications. Though still a publishing powerhouse, with $3.4 billion in revenue in 2012, sales and profits have been declining for years.Analysts say it needs new leadership to figure out a digital and consumer revenue strategy to make up for the continued erosion of print advertising. Laura Lang (pictured), CEO for the past year, will stay on until a successor is found. Time Warner's share price has climbed 10% since mid-February, when news leaked that it was in talks with Meredith.—Matthew Flamm Continue reading at 'Crains New York'

[ Crains New York | 2013-03-10 00:00:00 UTC ]

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