#publishing partners

Publishing news tagged with #publishing partners


OR/M Delivers Huge Boost to Book Sales

Through its data-driven Ignition marketing program, OR/M has skyrocketed print and e-book sales for its publishing partners. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-10-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book sales #publishing partners #skyrocketed print #book sales


Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with: #publishing partners #digital publishing #—including display #marketers—topics publishers #$10 all-you- #biggest players #jason clampet #publishing tools #third-party companies #online tracks #similar tools #context matters #ve built #direct response #categories sound #brand safety #reckless endangerment


Facebook Is Testing Subscriptions on Its Facebook Watch Video Destination

Facebook will begin testing subscriptions on its Facebook Watch video destination in the U.S., with initial publishing partners BritBoxTV, CollegeHumor Dropout, MotorTrend On Demand and Tastemade Plus. The social network would not provide details on payments by publishers or on subscription... Continue reading at 'AdWeek'

[ AdWeek | 2019-08-08 18:05:58 UTC ]
More news stories like this | News stories tagged with: #publishing partners #subscription costs #provide details #collegehumor dropout #testing subscriptions


Inside Open Road Integrated Media's Data Driven E-Book Marketing Success Story

Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #boosting sales #open road


Facebook Is Exploring a Way for Publishers to Test Different Versions of Organic Posts

Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing best. Lucia Moses of Digiday reported that publishers in the test group can create up to four... Continue reading at 'AdWeek'

[ AdWeek | 2018-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday reported #including buzzfeed #publishing partners #organic posts #facebook confirmed #test group


Snapchat’s creator charm offensive stops short of ad revenue sharing

Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad inventory #publishing partners #select group #post snapchat


Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #nbc universal #including hearst #publishing partners #ad inventory


Omeda’s Aaron Oberman On Data, the State of Publishing and His Company’s Outlook

Since nearly doubling the size of the company, Omeda is positioning itself to better serve a range of publishing partners in a variety of ways. The post Omeda’s Aaron Oberman On Data, the State of Publishing and His Company’s Outlook appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners


'Lean Back': Facebook Looks to Woo Viewers and Brands With TV-Like Content

Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners #publishing partners


Twitter Extends Pre-Roll Video Ads to Periscope Livestreams

Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #natural extension #ad inventory #publishing partners


Facebook is inserting ads midway through videos

Facebook's ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will a... Continue reading at 'Engadget'

[ Engadget | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners


How Snapchat's Big Changes Impact Advertisers and Publishers

Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unique views #months ago #publishing partners


Medium Doubles Down on Mobile With New App

Founder Evan Williams unveiled a slew of new features and new publishing partners at an event in San Francisco last night.Recognizing that people are increasingly on their mobile devices, Medium yesterday launched a slew of new features and major updates to its iOS and Android apps that make it... Continue reading at 'Fast Company'

[ Fast Company | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android apps #major updates #publishing partners #mobile devices


Google Unveils Project to Load Mobile Web Pages Faster (And Let Publishers Keep Control of Ads)

Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vox media #huffington post #conde nast #daily mail #publishing partners


How Twitter more than doubled its advertising audience

Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at 'Digiday'

[ Digiday | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #targeting capabilities #promoted tweets #publishing partners #ad formats #core audience #larger reach


Tribune expands its Web-syndication business to video

Tribune Content Agency, a content “clearinghouse” for Tribune Publishing, has launched a new video-syndication network, which will offer its publishing partners more than 1,000 new videos per day from media companies like Reuters, AP, Bloomberg, the Chicago Tribune and the LA Times. The network,... Continue reading at 'Digiday'

[ Digiday | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content providers #chicago tribune #media companies #publishing partners #tribune publishing


New E-book Bundling Service BitLit Adds Macmillan

The start-up with a free app that allows customers to purchase ebook editions of titles they already own, has added Macmillan to its roster of publishing partners. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #free app


Gotch joins The Reading Agency

Corinne Gotch has joined The Reading Agency as programme co-ordinator for publishing partners. In her new role Gotch will manage the charity’s partnerships with children’s publishers and work with them to deliver reading activities in libraries. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #reading agency


Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #production companies #ripple effects #procter gamble #publishing partners


Meredith’s latest mobile ad strategy: rewards for taps

Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at 'Digiday'

[ Digiday | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #post meredith #mobile apps