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A&E to Air Hearst-Branded Content on Its Networks, Advertisers in Tow

The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #hearst magazines #commercial breaks


With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general manager #full list #commercial breaks