With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will pitch new content to media buyers during 20-minute presentations on Sept. 7 at Time Inc.'s Henry R. Luce Auditorium in downtown Manhattan. In addition to presenting new podcast shows, publishers will talk to media buyers about how advertising can be integrated into content. "Podcasting is a huge area, and it covers a lot of different interest groups, so we want to have diversity in terms of voices and the point of view on the subject," said Anna Bager, svp and general manager of mobile and video at the IAB. "We're going to have science, sports, news, history, opinion [and] music."  Here's the full list of this year's presenters: NPR ESPN HowStuffWorks Time Inc. WNYC Studios AdLarge CBS Radio's Play.it Authentic Midroll Panoply PodcastOne Wondery "After Serial and the success of that, the quality of podcasting and the investment that publishers make in that has been growing, and there's a lot of really great content to listen to," Bager said. That said, podcasts still reach a relatively small audience, and it's unclear how much marketers are willing to pour into audio-based storytelling. According to Pew Research Center, 36... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-21 00:00:00 UTC ]
News tagged with: #commercial breaks #full list #general manager

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Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands

Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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Blackstone Audio Buys Audio Editions

Ashland, Ore.-based Blackstone Audio has acquired Audio Editions, the Auburn, Calif., direct-to-consumer audiobook retailer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-06 00:00:00 UTC ]
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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek

[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Chronicle Buys Game Brands from Wild + Wolf

Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy

At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-06 05:01:12 UTC ]
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Hodder buys audio of Otele's history of Africans in Europe

Hodder has acquired audio rights in Professor Olivette Otele’s history of Africans in Europe, African Europeans. Continue reading at The Bookseller

[ The Bookseller | 2020-09-29 01:56:39 UTC ]
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HC buys former NHS doctor's 'hopeful' illustrations, poetry and fables

HarperNonFiction has signed a book of illustrations by artist and former NHS doctor Amber Fossey, whose Instagram posts are followed by 18,000 fans. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 05:14:13 UTC ]
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‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’

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[ Digiday | 2020-05-12 04:00:00 UTC ]
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Guess Who’s Going to Buy You? That’s Right…Your Advertiser

Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago... Continue reading at Publishing Executive

[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
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WPP and iHeartMedia join forces to lure more audio branding business

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[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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Gen Z doesn’t want to buy your brand, they want to join it

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[ Advertising Age | 2019-04-15 00:00:00 UTC ]
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The way we buy and sell branded content is broken. Here’s how to fix it

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[ Advertising Age | 2019-04-05 00:00:00 UTC ]
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Endeavor Business Media Buys Healthcare Brand From Vendome Group

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[ Folio Magazine | 2018-11-02 00:00:00 UTC ]
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Snapchat opens a private marketplace for brands to buy ads in Discover shows

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[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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Vintage and Riot back audio advertising and Portman to boost Harari’s Lessons

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[ The Bookseller | 2018-07-14 00:00:00 UTC ]
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Dispatches From IMAG: Print, Data and the Power of Brand Offer Hope to the Indies

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[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
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HarperCollins buys full audio rights for nine Philippa Gregory backlist books

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[ The Bookseller | 2018-03-07 00:00:00 UTC ]
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Orion Audio buys rights to backlist suspense from Peter James

Ten backlist Peter James suspense novels will be published in audio for the first time after Orion Audio bought world rights from Isobel Dixon at Blake Friedmann. Continue reading at The Bookseller

[ The Bookseller | 2017-12-21 00:00:00 UTC ]
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B&N Education Buys Student Brands for $58.5 Million

Barnes & Noble Education has acquired Student Brands, a direct-to-student subscription-based writing skills service, for $58.5 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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