With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will pitch new content to media buyers during 20-minute presentations on Sept. 7 at Time Inc.'s Henry R. Luce Auditorium in downtown Manhattan. In addition to presenting new podcast shows, publishers will talk to media buyers about how advertising can be integrated into content. "Podcasting is a huge area, and it covers a lot of different interest groups, so we want to have diversity in terms of voices and the point of view on the subject," said Anna Bager, svp and general manager of mobile and video at the IAB. "We're going to have science, sports, news, history, opinion [and] music."  Here's the full list of this year's presenters: NPR ESPN HowStuffWorks Time Inc. WNYC Studios AdLarge CBS Radio's Play.it Authentic Midroll Panoply PodcastOne Wondery "After Serial and the success of that, the quality of podcasting and the investment that publishers make in that has been growing, and there's a lot of really great content to listen to," Bager said. That said, podcasts still reach a relatively small audience, and it's unclear how much marketers are willing to pour into audio-based storytelling. According to Pew Research Center, 36... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-21 00:00:00 UTC ]
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With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek

[ AdWeek | 2016-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general manager #full list #commercial breaks


Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands

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[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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Blackstone Audio Buys Audio Editions

Ashland, Ore.-based Blackstone Audio has acquired Audio Editions, the Auburn, Calif., direct-to-consumer audiobook retailer. Continue reading at Publishers Weekly

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How brands are combining audio and video formats to boost digital campaign success

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How this podcast network is connecting brands to multicultural influencers

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Harlequin Teams Up With Audio Up to Adapt 52 Romance Titles Into Scripted Podcasts

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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

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RBmedia Buys German Audio Publisher

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Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

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‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to focus the publisher’s podcasts

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[ Digiday | 2021-12-03 05:01:00 UTC ]
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Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

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After 125 Years, Hearst Brand House Beautiful Launches Its First Podcast

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[ AdWeek | 2021-10-01 12:00:00 UTC ]
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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

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[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Chronicle Buys Game Brands from Wild + Wolf

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‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy

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Hodder buys audio of Otele's history of Africans in Europe

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HC buys former NHS doctor's 'hopeful' illustrations, poetry and fables

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‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’

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