Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will pitch new content to media buyers during 20-minute presentations on Sept. 7 at Time Inc.'s Henry R. Luce Auditorium in downtown Manhattan. In addition to presenting new podcast shows, publishers will talk to media buyers about how advertising can be integrated into content. "Podcasting is a huge area, and it covers a lot of different interest groups, so we want to have diversity in terms of voices and the point of view on the subject," said Anna Bager, svp and general manager of mobile and video at the IAB. "We're going to have science, sports, news, history, opinion [and] music." Here's the full list of this year's presenters: NPR ESPN HowStuffWorks Time Inc. WNYC Studios AdLarge CBS Radio's Play.it Authentic Midroll Panoply PodcastOne Wondery "After Serial and the success of that, the quality of podcasting and the investment that publishers make in that has been growing, and there's a lot of really great content to listen to," Bager said. That said, podcasts still reach a relatively small audience, and it's unclear how much marketers are willing to pour into audio-based storytelling. According to Pew Research Center, 36... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-21 00:00:00 UTC ]
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The Dandelion's Tale by Margaret Anne Suggs is being published by Graffeg Books and helps children understand more about immigration. The post In Wales: Graffeg Buys World Rights to a Kids’ Book on Immigration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-12 18:03:28 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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After a deal to sell Regnery Publishing appeared to be dead in November, Salem Media Group has signed an agreement sell the conservative publisher to Skyhorse Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-22 05:00:00 UTC ]
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On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss Hackl's finished manuscript for her fifth book written with a previous guest, Irena Cronin, called Spatial Computing: An AI-Driven Business Revolution. Kebler thinks spatial computing... Continue reading at AdWeek
[ AdWeek | 2023-12-20 20:22:23 UTC ]
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Pursuing its strategy of seeking to further leverage IP, China Literature, China's dominant online publishing and e-book company, has bought Tencent Animation and Comics for 600 million yuan (US$83.6 million). Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-13 05:00:00 UTC ]
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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
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Baker & Taylor’s Aman Kochar has embraced the wholesaler’s role as a conduit between libraries and publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
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Earlier this year, Google announced it would shut down its standalone podcast app in 2024. Since then, the company has started moving podcasts into YouTube and its companion app YouTube Music. As a way to ease the transition, Google will be rolling out a migration tool for its current podcast... Continue reading at Engadget
[ Engadget | 2023-12-07 19:40:39 UTC ]
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A lot of us talk the talk about what’s wrong with book publishing today—but who among us is walking the walk and actually effecting change in the world of literature? On Missing Pages, which I host for The Podglomerate, we look into past and present situations and processes (even scandals and... Continue reading at Electric Literature
[ Electric Literature | 2023-12-06 12:00:00 UTC ]
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Absurd Ventures, the new creative studio from Rockstar Games co-founder and ex-creative director Dan Houser, has announced its first projects. As it happens, neither of them are video games, at least not yet. The first of these two new universes is called American Caper, which will debut as a... Continue reading at Engadget
[ Engadget | 2023-11-29 21:02:58 UTC ]
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Absurd Ventures, the new creative studio from Rockstar Games co-founder and ex-creative director Dan Houser, has announced its first projects. As it happens, neither of them are video games, at least not yet. The first of these two new universes is called American Caper,... Continue reading at Engadget
[ Engadget | 2023-11-29 21:02:58 UTC ]
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Black Friday 2023 is finally upon us, and even though the sales seemed to start a little earlier this year, most of the deals are still going strong. Plus, we're seeing a few brand new deals that went live early this morning. We at Engadget care most about consumer... Continue reading at Engadget
[ Engadget | 2023-11-25 00:10:35 UTC ]
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To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday
[ Digiday | 2023-11-20 05:01:00 UTC ]
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Alexandra Alter talks about her profile of the best-selling author behind “Fourth Wing” and Alexandra Jacobs discusses her review of “My Name is Barbra.” Continue reading at The New York Times
[ The New York Times | 2023-11-10 18:47:36 UTC ]
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With each passing year, the phrase "Black Friday" becomes more of a misnomer. What was once a day of post-Thanksgiving special offers has become a month of sales promotions from retailers across the web. It's happening again in 2023: Target and Best Buy are already... Continue reading at Engadget
[ Engadget | 2023-11-03 16:30:54 UTC ]
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Retirement typically leads to rest, relaxation and enjoying the fruits of one's labor. But for athletes like NBA Champion Matt Barnes, it can open the door to another world of opportunities and ventures. In the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona is joined... Continue reading at AdWeek
[ AdWeek | 2023-11-03 15:27:09 UTC ]
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The process of selling Simon & Schuster has been long and tumultuous, and was waylaid by an earlier antitrust suit. Continue reading at The New York Times
[ The New York Times | 2023-10-31 02:10:51 UTC ]
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T. Martin Bennett’s new historical novel looks at World War II from the perspective of the Japanese pilot who led the attack on Pearl Harbor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
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Those busy Bologna Book Fair(s) rolled out a trio of announcements at Frankfurt Book Fair, ahead of the April show in Italy. The post Bologna at Frankfurt: Tour, Audio, and Bestseller Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-26 02:47:15 UTC ]
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From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek
[ AdWeek | 2023-10-20 08:00:00 UTC ]
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