Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading >> [ Source: Advertising Age | 2023-05-04 14:42:00 UTC ]
Well-known figures such as Roma Downey, Tim Tebow, and Lysa TerKeurst are writing devotionals in order to reach audiences in new ways. Continue reading >> [ Source: Publishers Weekly | 2022-08-19 04:00:00 UTC ]
In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It... Continue reading >> [ Source: Advertising Age | 2019-10-10 14:00:00 UTC ]
[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the... Continue reading >> [ Source: Folio Magazine | 2018-06-19 00:00:00 UTC ]
Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading >> [ Source: Advertising Age | 2018-01-12 00:00:00 UTC ]
It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading >> [ Source: AdWeek | 2018-01-06 00:00:00 UTC ]
Facebook Live isn't just for video. Today the social network launched a new feature dubbed Live Audio that lets users listen to broadcast voice recordings, pushing more audio-only content into newsfeeds. Similar to Facebook Live videos, users can go live from the Facebook app by pressing a... Continue reading >> [ Source: AdWeek | 2016-12-21 00:00:00 UTC ]
Publishers are increasingly relying on engagement measurements to show their ability to reach audiences on Facebook. But it’s getting harder to tell what engagement really means. Analytics firms all have slightly different ways of measuring engagement (do you count native content or just links?... Continue reading >> [ Source: Digiday | 2016-06-28 00:00:00 UTC ]