#reach audiences

Publishing news tagged with #reach audiences


Adapt or fail: The shifting nature and evolution of customer identity

In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over.  For example, an individual might see a commercial, research the product online and head into the store to purchase it. It... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #company specializes #making sense #marketing ecosystem #marketing strategy #automatically rely #relevant nuances #prefers messages #vehicles online #effectively communicate #third-party source #innovative methods #cohesive manner #reach audiences #foundation continues #create relevant #digital content


Dispatches From IMAG: Print, Data and the Power of Brand Offer Hope to the Indies

[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reach audiences #increase revenue


Facebook Will Show You Fewer Posts From Brands and Publishers, and More Baby Photos

Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #video posts #thursday evening #media partners #reach audiences


How Facebook Ads Are Helping These 2 Retailers Reach New Audiences

It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at 'AdWeek'

[ AdWeek | 2018-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook ads #facebook details #reach audiences #ad partners #cyber monday


You Can Now Listen to Live Audio Content on Facebook

Facebook Live isn't just for video. Today the social network launched a new feature dubbed Live Audio that lets users listen to broadcast voice recordings, pushing more audio-only content into newsfeeds. Similar to Facebook Live videos, users can go live from the Facebook app by pressing a... Continue reading at 'AdWeek'

[ AdWeek | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live event #news outlet #reach audiences #adam grant


Why publishers’ engagement metrics are all over the map

Publishers are increasingly relying on engagement measurements to show their ability to reach audiences on Facebook. But it’s getting harder to tell what engagement really means. Analytics firms all have slightly different ways of measuring engagement (do you count native content or just links?... Continue reading at 'Digiday'

[ Digiday | 2016-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers aren #engagement metrics #increasingly relying #reach audiences #horizon media