Dispatches From IMAG: Print, Data and the Power of Brand Offer Hope to the Indies

[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the MPA’s smaller, more intimate conference. I have been to the organization’s larger, flashier American Magazine Media Conference—which in the past few years has played host to notables like Michelle Obama, Ron Howard and Ronan Farrow—a handful of times. Thus, I can say with confidence, the contrast between the two conferences is significant. AMMC is jam packed with a veritable who’s who in mass consumer magazine media and a roster of speakers that range from industry notables and media moguls to celebrities and thought leaders—whereas IMAG is a more condensed group of industry folks from “smaller” companies like Trusted Media Brands, Yankee Publishing and Afar. IMAG’s speaker roster also featured more individuals from within this industry, each with an interesting story to tell, along with a sprinkling of out-of-market folks like Adam Grossman, CMO of the Boston Red Sox and Chris McDonough, chief sales and brand officer at L.L. Bean. But the most substantial differences I noticed between the two conferences wasn’t really the attendee list, or the sponsors, or the speaker roster; it was the mood and the topics of discussion. Anybody who’s been following this business for more than a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
News tagged with: #reach audiences #increase revenue

Other Publishing stories related to: 'Dispatches From IMAG: Print, Data and the Power of Brand Offer Hope to the Indies'


Dispatches From IMAG: Print, Data and the Power of Brand Offer Hope to the Indies

[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reach audiences #increase revenue


When Building Their Brands, Two Retailers Look to the Power of Print

Newcomers to publishing produce a pair of high-quality coffee-table books for their customers. The post When Building Their Brands, Two Retailers Look to the Power of Print appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-30 00:00:00 UTC ]
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Innovation Offers Hope to UK Indie Bookstores

Technology is giving UK booksellers hope in their battle against Amazon, including a new web extension, Bookindy, that finds a local book price for you. The post Innovation Offers Hope to UK Indie Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-09 00:00:00 UTC ]
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The latest bid to keep print relevant: Hearst offers print-to-digital targeting

Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday

[ Digiday | 2016-05-11 00:00:00 UTC ]
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Winter Institute 2024: Booksellers Discuss Building Indie Brands and Bridges

The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Palace Project, Draft2Digital Strike Deal to Offer Indie E-books to Libraries

Beginning next week, the first of an anticipated 500,000 indie and self-published e-book titles from Draft2Digital and Smashwords (which merged last year) will be made available for library lending via the Palace Marketplace, the upstart Palace Project’s digital content platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-09 05:00:00 UTC ]
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For Ukrainian Refugee Kids, Books Offer Hope

Thousands of Ukrainian refugee children are about to spend their first Christmas away from home; while it's not the outcome that anyone would have wanted, publishers' efforts continue to ensure that books in their own language will comfort them through a holiday season in exile. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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Beneath Its Pink Cover, ‘Lessons in Chemistry’ Offers a Story About Power

The best-selling debut author Bonnie Garmus created Elizabeth Zott, a chemist battling a sexist 1950s establishment, as the role model she craved — and found that readers wanted the same. Continue reading at The New York Times

[ The New York Times | 2022-11-16 14:07:21 UTC ]
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PRH Offers No Minimum, Two-Day Shipping for Indie Bookstores

Penguin Random House is offering enhanced two-day shipping for independent booksellers starting October 1 and running through March 1, 2022. The company is waiving the minimum-retail-value requirement for orders. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-29 04:00:00 UTC ]
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In Richard Powers’s New Novel, Hope for a Grieving Kid and Planet May Lurk in the Human Brain

The Pulitzer Prize winner’s latest book, “Bewilderment,” features a widowed father whose troubled son is transformed by a novel neurofeedback therapy with profound implications for the human race. Continue reading at The New York Times

[ The New York Times | 2021-09-21 09:00:08 UTC ]
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Thousands more Jennings copies printed after indie's first Booker nomination

Holland House, the tiny indie behind Karen Jennings' An Island, has reprinted 5,000 more copies and attracted foreign rights interest after the novel won the press its first ever Booker nomination. Continue reading at The Bookseller

[ The Bookseller | 2021-08-06 23:49:09 UTC ]
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You know what else you’re doing wrong? Laundry. Don’t worry, a new book offers hope.

In “Laundry Love,” cleaning guru Patric Richardson shares his passion — and tips — for cleaning clothes properly. Continue reading at The Washington Post

[ The Washington Post | 2021-03-26 13:00:00 UTC ]
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Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-10 05:01:00 UTC ]
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Power to the Peepal: Leeds-based indie enjoys reward of second major award win

Peepal Tree Press is behind the dark, magical realist novel that scooped the £30,000 Costa Book of the Year last week, with The Mermaid of Black Conch by Monique Roffey putting a new spotlight on a small publisher that has consistently supported international Caribbean writing for 35 years. Continue reading at The Bookseller

[ The Bookseller | 2021-02-04 21:20:53 UTC ]
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‘The Power of Ethics’ offers a way forward in an increasingly muddled world

Modern life has multiplied our conundrums. Susan Liautaud’s “The Power of Ethics” tries to help. Continue reading at The Washington Post

[ The Washington Post | 2021-01-08 06:00:00 UTC ]
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S&S Offers New Program for Indie Booksellers

Beginning today, the S&S programs will include dating on open invoices, extra discount and dating for a reopening order between now and the end of August, and enhanced terms for orders during the fall bookselling season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-03 04:00:00 UTC ]
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Times Literary Supplement offers free advertising to indies

The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-08 04:53:42 UTC ]
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Indie publishers face 'existential crisis' after coronavirus lockdown but remain hopeful

Indie publishers face an “existential crisis” during the pandemic lockdown but remain hopeful they can make it to the other side. Continue reading at The Bookseller

[ The Bookseller | 2020-04-02 06:36:44 UTC ]
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Hope Is the Most Powerful Arrow: A Conversation with Joshua Wong and Jason Y. Ng, by Tiffany Hawk

Interviews Tiffany Hawk In 2012, at sixteen years old, Joshua Wong and the pro-democracy student group he founded took on the Hong Kong government, mobilized more than one hundred thousand student protesters, and surprised the world by successfully... Continue reading at World Literature Today

[ World Literature Today | 2020-03-23 16:00:04 UTC ]
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Hachette Offers Indies Discount for Deliveries

Hachette is offering independent booksellers a 5% discount off of MSRP for any title that is sold and delivered to customers in their local community by staff or courier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-17 04:00:00 UTC ]
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